Senior ABM Manager

Job description

About Us

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We’re driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

The Role

Ada is seeking an Senior Account-Based Marketing (ABM) Manager who will architect and orchestrate end-to-end ABM programs, acting as the primary point-of-contact for our sales and XDR teams. In this role, you will be responsible not only for campaign execution but for building and maintaining a scalable ABM/ABX playbook, ensuring alignment and shared accountability between the marketing and revenue teams.

This evolving playbook will include tactics to uncover account insights, define our personalization strategy, deliver campaigns, and assess performance to deepen account engagement and accelerate pipeline and revenue from key prospect accounts.

Responsibilities

• Own, measure, and evolve Ada’s ABM playbook, ensuring scalable program execution, strong communication, and effective feedback loops between core revenue and marketing stakeholders.
• Partner with regional sales leaders, account executives, and BDRs to prioritize eligible accounts and define joint ABM strategies as well as quarterly KPIs.
• Develop and execute multi-layered ABM plays (1:1, 1:few, and 1:many) tailored to account tiers, and aligned with our ICP.
• Working with your marketing peers, create and manage multi-channel campaigns including intent-driven messaging, personalized landing pages and digital experiences, paid media, video, email sequences, events, and direct mail.
• Partner with Marketing Operations to monitor, track, and report on the results of our ABM campaigns to stakeholders across the business. Make recommendations for next steps and program changes based on analysis of results.
• Build, maintain, and drive usage of account intelligence within our ABM platform, integrating organizational and behavioral data from our CRM, marketing automation, and social media platforms to guide targeting and personalization, and trigger activation.
• Manage budgets, forecasts, and resource allocation across ABM initiatives with clear ROI accountability.
• Develop a deep understanding of our messaging and value proposition, competitive differentiation, and customer success stories to inform our ABM plays.
• Drive cross-functional cooperation with adjacent teams responsible for content, product marketing, and sales enablement teams to optimize ABM results and adoption.
• Stay ahead of ABM best practices, new martech capabilities, and evolving buyer journey strategies.

About You

• 4+ years of experience in ABM, B2B marketing, or demand generation.
• Demonstrable experience orchestrating ABM campaigns for mid-market and large enterprise accounts in collaboration with sales.
• Strong understanding of account-based marketing principles and best practices.
• Fluency with ABM platforms (6sense, Common Room, etc.), CRM (Salesforce), and marketing automation tools (HubSpot).
• A data-driven mindset, led by an “execute, measure, improve, optimize” methodology.
• Excellent written/verbal communication and project management skills.
• The ability to thrive in a fast-paced, deadline-driven environment and be adaptive to change.
• Experience working in a high-growth start-up/scale-up technology company
• BONUS! CX and AI sector expertise: Experience marketing in the Customer Experience/Customer Service category with an understanding of enterprise buyer journeys and decision cycles.

Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law. #LI-NS1

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Benefits & Perks

At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:

Benefits

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

Perks

• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full-time, permanent employees.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.