Head of Paid Media at Classet

Job Description

WISE Digital Partners is Hiring a Head of Paid Media!

Location: Remote

Schedule: Full Time

Pay Rate: $85,000–$90,000 / year

Employment Type: Full Time

Overview

Are you a paid media strategist who lives and breathes performance data, scalability, and efficiency? Do you love helping growing businesses win more leads, lower costs, and dominate their local markets? And are you ready to lead a department where innovation, accountability, and results are the lifeblood?

WISE Digital Partners is seeking a Head of Paid Media to drive revenue growth and campaign performance for both our business and our client portfolio. This leader will oversee Paid Media Managers, vendor partners, and specialists while elevating our processes, analytics, and execution standards. You’ll serve as the strategic bridge between paid media outcomes and business objectives, setting the vision for how we plan, optimize, experiment, and report across platforms such as Google, Meta, LinkedIn, Microsoft Bing, YouTube, and Yelp.

If you thrive at the intersection of client strategy, performance accountability, and team leadership, this role is your next step.

Responsibilities

Own performance and profitability across Paid Search and Paid Social channels
Lead and mentor Paid Media Managers and contractors, growing the department
Develop high-impact strategies aligned with client goals and channel objectives
Ensure elite execution within Google Ads, Meta, LinkedIn, Microsoft Bing, YouTube, and additional paid platforms
Support the sales team with scoping, pricing, and pitching media solutions
Assist with tracking, attribution, and analytics within our proprietary tech stack
Improve processes, workflows, automations, and vendor efficiency
Lead client-facing strategy reviews and performance discussions
Stay ahead of industry trends and shape our innovation roadmap
Drive upsell and cross-sell efforts to increase lifetime value and retention
5+ years of Paid Media experience with strong multi-channel expertise
3+ years of experience leading people (teams, vendor partners, or both)
Strong experience with both traditional retainer models and performance-based agency models
Proven track record managing more than $200k in monthly ad spend
Strong data analytics and attribution optimization skills
Excellent communication skills with the ability to translate data into business insights
Experience with local and national clients across mixed industries
Fluency in testing, iteration, and creative performance frameworks
Familiarity with GA4, conversion actions, and CRM-connected reporting
Experience in sales participation and growing accounts