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Sales Director, Brand & Agency Sales

Job Description

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Our pioneering technology unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale—without relying on cookies.

As one of the industry’s first data curation platforms, Audigent is transforming the programmatic landscape with innovative solutions like SmartPMP™, ContextualPMP™, and CognitivePMP™, which leverage AI and machine learning to package media with unique data in real time at scale.

We are looking for an experienced Programmatic Media and Data Sales Director to usher in the next wave of media and data curation by creating, growing our client opportunities. You will focus on selling data solutions and Private Marketplace (PMP) deals to brands and agencies managing digital media campaigns. You will help build Audigent’s growth and delivering measurable value to clients in an ever- evolving ecosystem. You will report to the Vice President of Sales.

Responsibilities:

  • Increase revenue from new business by selling PMP and data solutions that deliver scale and performance for digital media campaigns.
  • Develop client relationships with advertisers and agencies.
  • Develop a pipeline of new business relationships across agencies and brands of all sizes.
  • Prospect, pitch, negotiate, and close new business opportunities with agencies and brands.
  • Upsell and cross-sellleads from brands/agencies buying Audigent solutions through industry buying platforms into custom PMP and Deal ID solutions.
  • Secure and expand strategic accounts to increase share of voice and stregthen client relationships.
  • Collaborate across the sales team and with Audience Strategy, Curation, Strategic Accounts, and Marketing teams to provide tailored data and media solutions and exceptional client service.
  • Manage accurate client records and pipeline updates in Salesforce.
  • Coordinate with business development resources and other sellers to provide integrated solutions.
  • Stay informed on digital advertising trends, programmatic innovations, and evolving industry challenges to provide expertise and strategic guidance.

Qualifications

  • 3+ years in digital, mobile, programmatic, or advertising sales, with relationships across media agencies and direct brands (including holding companies and independents).
  • Experience exceeding sales goals, specifically selling PMP deals and programmatic data solutions.
  • Deep understanding of the adtech ecosystem, specifically DSPs/DMPs/SSPs (e.g., The Trade Desk, DV360, Yahoo!, Basis, Viant) and their role in supporting digital media campaigns and delivering value for brands/agencies
  • Experience selling PMPs, deal IDs, and managed services solutions to clients of all sizes.
  • Experience communicating product benefits appropriate for each prospect face-to-face, phone, and email engagements.
  • Experience working in collaborative environments and organize teams to guide the best media and data solutions.
  • Succeed and adapt in embracing innovation in a transforming media category.

Additional Information

Our uniqueness is that we celebrate yours. Experian’s people first, inclusive and purpose driven culture is multi award-winning; World’s Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Benefits/Perks:

  • Great compensation package and sales incentive plan
  • Core benefits including full medical, dental, vision, and matching 401K
  • Flexible work environment, ability to work fully remote, hybrid or in-office
  • Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays

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