Job Description
Horace Mann is looking for an AVP Marketing Strategy & Analytics to lead strategy, analytics, and planning across Horace Mann’s Local Agent, Call Center, Partnerships, and Internet channels. This leader translates enterprise priorities into clear channel strategies, operating plans, forecasts, investment choices, and performance roadmaps that support profitable growth.
The role brings together distribution performance, lead analytics, market opportunity, and external trends to identify where Horace Mann should recruit, expand, invest, or adjust coverage. The leader will turn complex data into practical recommendations, build decision-support capabilities, and partner across the enterprise to move insight into sustained execution.
This role leads and develops a team of approximately four strategy and analytics professionals, with the capacity to scale as business needs evolve.
Key Responsibilities
- Lead Marketing and Distribution strategy, analytics, and planning across Local Agent, Call Center, Partnerships, and Internet channels.
- Translate enterprise priorities into annual and multi-year channel strategies, forecasts, targets, investment choices, and performance roadmaps.
- Establish key performance indicators and lead operational analytics across the distribution funnel to improve productivity, conversion, growth, retention, and profitability.
- Own lead analytics from generation through routing, contact, conversion, and retention; identify gaps in lead volume, quality, capacity, and execution and drive corrective action.
- Partner with Marketing and channel leaders to increase qualified lead flow, improve conversion, and optimize spend based on measurable return.
- Develop agent growth and market opportunity models that guide recruiting, expansion, investment, territory coverage, and channel capacity decisions.
- Translate data into practical recommendations that help agents grow their businesses and strengthen sales execution.
- Build and operationalize dashboards, self-service tools, scorecards, and decision-support capabilities that make performance transparent and actionable.
- Deliver proactive insights, scenarios, and executive narratives that clearly communicate opportunities, risks, and tradeoffs.
- Monitor consumer, competitor, economic, technology, and distribution trends and assess their implications for strategy, demand, channel mix, and growth.
- Lead cross-functional initiatives with Marketing, Distribution, Finance, Operations, Data and Technology, and other partners from problem definition through implementation and operating adoption.
- Establish analytics standards, metric definitions, data-quality expectations, and disciplined performance routines across channels.
- Build, coach, and develop a high-performing strategy and analytics team while planning for future capability and capacity needs.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 10 or more years of experience in strategy, analytics, planning, consulting, finance, distribution, or a related leadership discipline; insurance or financial services experience preferred.
- Significant people-leadership experience with a record of building, coaching, and scaling high-performing strategy and analytics teams.
- Demonstrated ownership of enterprise or multi-channel strategy, analytics, and planning, with the ability to set direction and drive measurable business outcomes.
- Deep expertise in operational and sales-funnel analytics, including lead generation, routing, productivity, conversion, growth, retention, and investment effectiveness.
- Experience supporting field agent, call center, partnership, and digital or direct distribution models and engaging directly with frontline stakeholders.
- Advanced quantitative and financial acumen, including modeling, forecasting, dashboard development, data visualization, and decision-tool design.
- Executive-level communication and influence, with the ability to turn complex analysis into clear recommendations for agent, functional, and senior leadership audiences.
- Proven ability to lead cross-functional initiatives from ambiguous problem definition through implementation and sustained operating adoption.
- A proactive, externally oriented perspective on customer, competitor, technology, and distribution trends, supported by sound judgment, curiosity, and a bias for action.
Work Environment and Travel
This is a remote position. Periodic travel, including in-person engagement with agents and channel partners, may be required.
Compensation
Base Salary Pay Range: $124,200–$175,800. Final compensation will be determined based on experience, location, and other relevant factors.
Annual Incentive Plan: This position is eligible for a target incentive of 20% of eligible earnings, based on company performance.
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Horace Mann was founded in 1945 by two Springfield, Illinois, teachers who saw a need for quality, affordable auto insurance for teachers. Since then, we’ve broadened our mission to helping all educators protect what they have today and prepare for a successful tomorrow. And with our broadened mission has come corporate growth: We serve more than 4,100 school districts nationwide, we’re publicly traded on the New York Stock Exchange (symbol: HMN) and we have more than $12 billion in assets.
We’re motivated by the fact that educators take care of our children’s future, and we believe they deserve someone to look after theirs. We help educators identify their financial goals and develop plans to achieve them. This includes insurance to protect what they have today and financial products to help them prepare for their future. Our tailored offerings include special rates and benefits for educators.
EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status
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