Associate SEO & AEO Manager

Job Description

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Be an Owner, Growth Mindset, Run as One, Transparency —to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

We’re looking for an SEO & AEO Manager to help Iterable win in both traditional search and the new AI-driven discovery landscape.

Buyers are no longer finding answers in one place. They are searching Google, asking ChatGPT, comparing vendors in Perplexity, reading analyst content, and relying on AI-generated summaries before they ever talk to sales. This role is responsible for making sure Iterable shows up clearly, accurately, and competitively in those moments.

You’ll own the strategy and execution for technical SEO, Answer Engine Optimization, and Generative Engine Optimization. You’ll improve how search engines, AI assistants, and buyers understand Iterable’s market position, product value, and authority across key categories. This role is not about one-time audits. It’s about creating a durable system for better visibility, better measurement, and better business outcomes.

We are looking for someone who can audit deeply, prioritize sharply, move quickly, and build systems that improve over time.

Key Responsibilities:

Own technical SEO health and performance

You’ll lead the technical SEO roadmap across Iterable’s web presence, identifying and resolving issues that limit discoverability, indexability, site performance, and organic growth.

• Conduct regular technical SEO audits across crawlability, indexation, internal linking, site architecture, page speed, structured data, rendering, canonicalization, redirects, XML sitemaps, and Core Web Vitals.
• Partner with Web, Engineering, Content, Product Marketing, and Analytics to prioritize SEO fixes based on business impact.
• Build repeatable systems for monitoring SEO health, issue detection, and performance improvement.
• Identify opportunities to improve organic visibility across priority categories, competitors, products, integrations, and use cases.
• Translate technical findings into clear recommendations that non-SEO stakeholders can act on.

Lead AEO and AI Search Optimization

You’ll help Iterable adapt to how buyers now discover, evaluate, and shortlist vendors through AI-generated answers and conversational search.

• Build and execute an AEO/GEO strategy for platforms such as ChatGPT, Gemini, Perplexity, Google AI Overviews, and other emerging AI search experiences.
• Improve how Iterable is represented in AI-generated responses across priority buying questions, category terms, competitive comparisons, and solution use cases.
• Audit and improve content structure, entity signals, schema, source authority, and answer quality to increase AI visibility.
• Develop strategies that help AI systems accurately understand Iterable’s differentiation, product capabilities, customer proof, and market relevance.
• Track changes in AI search behavior and turn those insights into practical experiments, content updates, and technical improvements.

Use AI to improve SEO Operations

• Use AI tools to improve keyword research, content gap analysis, SERP analysis, competitive monitoring, technical audits, internal linking recommendations, and reporting.
• Build workflows that make SEO and AEO work faster, more consistent, and easier to scale.
• Evaluate emerging AI tools and decide which are worth adopting, testing, or ignoring.
• Partner with content and product marketing teams to identify where AI can improve quality, speed, and strategic coverage without weakening brand voice or accuracy.
• Stay current on LLM search, retrieval behavior, structured data, entity optimization, and AI answer ranking signals.

Build a continuous improvement engine

• Define SEO and AEO KPIs tied to pipeline, qualified traffic, category visibility, and buyer intent.
• Create regular reporting that separates noise from meaningful movement.
• Run structured experiments across content optimization and AI search visibility.
• Monitor competitive movement and identify where Iterable is gaining, losing, or missing visibility.
• Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next.

What we’re looking for:

• 5+ years of SEO experience, with deep hands-on technical SEO expertise.
• Proven ability to diagnose and resolve complex SEO issues across large or complex websites.
• Strong understanding of how search engines crawl, render, index, and rank content.
• Working knowledge of AEO, GEO, LLM search, and how AI assistants retrieve, summarize, and cite information.
• Experience using tools such as Google Search Console, GA4, AirOps, Semrush, or similar platforms.
• Strong understanding of structured data, schema markup, site architecture, internal linking, redirects, canonical tags, sitemaps, robots.txt, JavaScript SEO, and Core Web Vitals.
• Ability to turn messy data into clear insights, priorities, and decisions.
• Strong communication skills, especially the ability to explain technical SEO issues in plain language.
• High ownership, strong attention to detail, and comfort driving work across teams without needing constant direction.
• A test-and-learn mindset with a bias toward continuous improvement.

Personal Attributes

• The right person is part technical SEO expert, part AI explorer, part operator.
• You can crawl a site, spot what’s broken, and explain why it matters to revenue.
• They are curious without being distracted.
• They care about measurement, but they don’t hide behind dashboards.
• Comfortable with ambiguity and able to build structure, process, and clarity where it doesn’t yet exist
• Collaborative and low-ego, energized by cross-functional work across marketing, product, and engineering

Success metrics

• Improve organic visibility for high-intent category, product, integration, and competitive terms.
• Increase qualified organic traffic that supports pipeline and revenue goals.
• Improve Iterable’s presence in AI-generated answers across key buyer questions.
• Reduce technical SEO debt across the website.
• Build a repeatable operating rhythm for SEO and AEO monitoring, experimentation, and reporting.
• Help marketing teams make smarter decisions about where content, web, and technical work will have the greatest impact.

What we offer

• Competitive salaries & meaningful equity
• Private Medical Insurance
• Life/Risk Assurance
• Meal Allowance: 8.55€ per day
• Community Days (days for us to give back to the community)
• Paid Annual Leave (22 days)
• Global Lifestyle Reimbursement Account
• Paid Sabbatical
• Complete laptop workstation

The base salary range for this position in Lisbon, Portugal, is €44,000 – €55,000 per year (gross). This range is provided in anticipation of the requirements of the EU Pay Transparency Directive (²⁰²³⁄₉₇₀), which EU member states are implementing into national law, and reflects the expected compensation at the start of employment for this role.

Recruitment Disclaimer:

Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

• Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
• Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
• Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

• Official Iterable website, Careers page: https://iterable.com/careers/
• Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at [email protected] upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.