Field & Channel Marketing Manager

Job Description

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Field & Channel Marketing Manager, West & APAC

Location: United States; Remote or Canada

Experience: Mid-Senior Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

Job Summary

The Field & Channel Marketing Manager, West/APAC is a key member of the global marketing team, reporting directly to the Manager, Field & Channel Marketing, Americas. You will be a key leader in driving the success of our field and channel marketing efforts. You will collaborate with cross-functional teams to develop and execute targeted and comprehensive marketing plans, build and maintain strong partner relationships, manage events, and drive demand generation and pipeline acceleration. Your role will be crucial in measuring the effectiveness of marketing efforts and ensuring alignment with company goals and partner objectives.

The position is based in the US. Applicants must hold U.S. citizenship or U.S. permanent resident status.

Job Responsibilities

• Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
• Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events.
• Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives.
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement.
• Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets.
• Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing.
• Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration.
• Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes.
• Report: Demonstrate program success, and quarterly goals, and compile performance reports.

Minimum Qualifications, Education, and Skills

• 5+ years’ experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment.
• Experience delivering successful strategies for creating demand in the field, with and without partners.
• Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
• Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners.
• Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel.
• Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically.
• Excels in a quickly changing environment and can prioritize projects and communicate priorities.
• Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.

Travel Requirements

Up to 30-40% travel time required

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Generous paid parental leave globally.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility .

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect .

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make “it” happen.

Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [email protected] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.

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