Business Development Manager

Job Description

About Lyra

Lyra Health is the leading provider of mental health solutions for employers supporting more than 20 million people globally. The company has delivered 13 million sessions of mental health care, published more than 20 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.

The Business Development Manager will play a key role in driving Lyra’s growth in India and other regional markets. The role focuses on managing Employee Assistance Programs (EAP), wellbeing services, and Learning & Development (L&D) initiatives, with a strong emphasis on client acquisition, retention, and strategic partnerships. You will collaborate with international account managers to deliver awareness talks and support global accounts, ensuring seamless support across diverse markets.

Working Hours and Flexibility

Working Hours: 42.5 hours per week.

Schedule: 5 days a week.

Hybrid Work: Hybrid working can be considered as per the needs of the job.

Core Responsibilities

• 1. Business Development & Sales Strategy
• Develop and execute an effective sales strategy within India and regional markets to meet and exceed growth targets.
• Build and maintain a robust sales pipeline, utilizing data and market trends to identify new opportunities and value-add propositions.
• Partner with key networks (e.g., Chambers of Commerce, Industry bodies) to promote Lyra’s EAP and wellbeing services.
• Collaborate with strategic diplomatic and trade entities (e.g., Embassies or Trade Commissions) to co-host events and programs that enhance brand visibility.
• Utilize CRM tools to manage and forecast sales performance while ensuring meticulous data entry and pipeline management.
• 2. Strategic Alliances & Channel Partnerships
• Establish and manage alliances with insurance brokers, channel partners, and third-party consultants for lead generation and market distribution.
• Support the preparation of high-impact proposals, pricing strategies, and complex solution presentations for prospective corporate clients.
• Identify and capitalize on business opportunities in regional markets lacking local subsidiaries (e.g., SE Asia or neighboring regions) through strategic partner networks.
• 3. Client Retention & Relationship Management
• Oversee a portfolio of corporate clients, ensuring exceptional service delivery and maintaining high levels of client satisfaction.
• Develop tailored awareness campaigns and collaborations with media outlets or HR platforms to drive user engagement.
• Deliver comprehensive clinical and utilization reports that demonstrate the tangible impact and ROI of EAP and wellbeing programs to clients.
• Work closely with international account managers to deliver awareness talks and workshops for global accounts, enhancing overall client engagement.
• 4. Learning & Development (L&D) and Marketing
• Promote claimable and cost-effective workshops (e.g., HRD-equivalent training) to leverage flexibility for small and medium-sized enterprises.
• Focus on targeted mental wellbeing training through direct corporate outreach and specialized networking events.
• Enhance Lyra’s brand image through localized digital marketing insights, showcasing client success stories via social media and targeted ads.
• Lead efforts to increase the uptake of public workshops and learning sessions, emphasizing practical benefits for diverse business sizes.
• 5. Regional & Global Collaboration
• Collaborate with internal teams to identify growth opportunities and execute strategies in underserved regional markets.
• Support the expansion of global account relationships by working with international account managers on tailored programs and initiatives.
• Actively participate in strategic planning for the rollout of services in new markets, ensuring cultural and operational alignment.

Requirements and Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field. Master’s degree preferred.
• Experience: 5–8+ years of proven track record in business development, client relationship management, or sales, ideally within the EAP or wellbeing services sector.
• Specialized Experience: Demonstrated ability to work with high-level organizations such as chambers of commerce, embassies, or professional HR bodies.
• Technical Skills: Experience delivering marketing campaigns, utilizing CRM tools (Salesforce/HubSpot), and analyzing market trends.

About You

• Clinical Acumen: Exceptional understanding of the mental health sector and the advanced ability to articulate the value of clinical risk management to corporate stakeholders.
• Problem Solver: Highly analytical with superior problem-solving skills, capable of navigating intricate clinical and operational sales challenges independently.
• Autonomous & Accountable: Able to work independently without close supervision, while ensuring all key pipeline issues are escalated appropriately.
• Detail-Oriented: Meticulous attention to detail, ensuring accuracy of sales data, maintaining strict confidentiality, and adhering to complex pricing procedures.
• Communicator: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse stakeholders internationally.
• Proactive & Adaptive: Strong continuous improvement mindset, always seeking opportunities to innovate and refine sales processes in a fast-paced environment.
• Organized: Highly organized with an exceptional ability to plan, prioritize, and manage a high-volume sales funnel to meet aggressive deadlines.
• Collaborative: A strong team player who collaborates effectively with internal clinical and operations teams while maintaining a focus on individual growth targets.

Miscellaneous

• Upholding Lyra Values: Act as a brand ambassador by consistently demonstrating Lyra’s core values of clinical excellence, innovation, and empathy.
• Task Ownership & Accountability: Ensure all allotted business development and administrative tasks are performed with high precision and within agreed timelines.
• Process Optimization: Proactively identify gaps in the sales-to-onboarding handoff and implement solutions that enhance client experience.
• Cross-Functional Coordination: Collaborate seamlessly with Clinical, Client Success, and Product teams to ensure the delivery of high-quality care outcomes.
• Workshop & Event Participation: Lead or support the delivery of onsite or online workshops and represent Lyra at professional HR conferences and expos.

“We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice.”

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, summarizing interviews, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.