Senior Paid Social Specialist

Job Description

WHO WE ARE 🌍

We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, WhatsApp, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team of 350+ people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHAT WE’RE LOOKING FOR 🌟

Are you someone who sees Instagram and TikTok as powerful marketing tools rather than just entertainment apps? Let’s leverage their potential to showcase the value of Manychat!

We are looking for a Senior Paid Social Specialist who’s excited to take the lead on our paid social advertising efforts. You’ll bring a minimum of 5 years of experience in digital marketing with a proven track record in performance marketing, and at least 2 years of dedicated Meta and TikTok ad management.

If you have a strong background in performance marketing and experience in creative strategy—especially in creator-focused areas—you’ll find an exciting place here at Manychat.

Collaboration and results are key, and we can’t wait to welcome you to the team!

YOUR FUTURE TEAMMATES 👋

Meet the Marketing team:

We’re the voice of Manychat. A voice that’s loud, creative, opinionated, and weird in the best possible way. We combine passion, data, and storytelling to cut through the noise and fuel mad growth.

WHAT YOU’LL DO 🚀

• Develop, execute, and optimize social advertising campaigns to meet business objectives, focusing on acquisition, engagement, and brand awareness.
• Work closely with our creative team to guide the development of TikTok and Instagram-specific content that resonates with our target audience.
• Collaborate across teams, including brand, content, analytics and product, to ensure cohesive campaign execution.
• Optimize performance through A/B testing, audience segmentation, budgeting and creative iteration.
• Analyze and report on campaign performance, providing actionable insights to stakeholders.
• Keep up with the latest paid social trends and features to ensure we stay ahead of the competition.
• Develop strategies for influencer collaborations and creator-driven content campaigns to boost brand visibility.

TO BE SUCCESSFUL IN THIS ROLE 💥

You’ll need:

• 5+ years of digital marketing experience, with a proven track record in driving successful performance marketing strategies.
• 2+ years of full time Meta and TikTok ad campaign management, with a deep understanding of their platforms, ad formats, and best practices.
• Experience in developing and implementing brand and creative strategies, ideally targeting creators, influencers, or verticals related to the creator economy.
• Proficiency in campaign data analysis and actionable insights delivery.
• Experience with performance analysis tools, reporting dashboards, and A/B testing methodologies.
• Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
• Passion for Instagram and TikTok, social media trends, and innovative digital marketing strategies.

WHAT WE OFFER 🤗

We care about your growth, well-being, and comfort

• 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
• 🍽️ In-office perks, including free meals and snacks.
• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

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