Job Description
Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.
Job Overview:
The Omada Marketing team is focused on creating awareness, enrolling and engaging people for lasting, healthy change. We are seeking an experienced marketing leader to help us drive enrollment growth and sustained engagement in the Omada Program, ensuring brand and message consistency across all consumer facing channels.
Reporting to the Sr. Director, B2C, you will be the strategic leader responsible for maximizing enrollment rates and creating a consistent, cohesive experience across the entire member journey—from generating awareness, to driving conversion, and ongoing engagement in the Omada Program.
Your Impact:
- Lead and manage team responsible for Omada’s consumer marketing strategy across email, direct mail, SMS/phone-based outreach, web, social & paid channels to increase consumer awareness of the benefit, drive conversion into the program, and increase engagement of enrolled members.
- Develop and execute a comprehensive consumer paid advertising strategy. Partner with Analytics on building out monitoring and tracking mechanisms for continuous campaign refinement to maximize ROI.
- Ensure a seamless, consistent and cohesive member experience across all consumer-facing touchpoints.
- Continuously refine messaging across all lifecycle communications as company programs expand/change.
- Oversee quarterly experimentation roadmap and deployment of A/B and multivariate tests to improve KPIs. Rapidly scale positive results for maximum impact.
- Collaborate with cross-functional teams, including Legal, Compliance, Marketing Operations, Product, Engineering, Sales, Customer Success and Member Support to align marketing strategies and messages with business objectives.
- Analyze performance metrics to refine and optimize strategies, deriving actionable insights from data to drive decisions.
- Mentor and manage a team of marketing professionals, fostering a culture of collaboration and innovation.
- Monitor industry trends and competitive activities to identify innovative growth opportunities and make strategic pivots as needed.
- Ad hoc marketing projects as needed to support company priorities
About you:
- Bachelor’s degree in Marketing, Business Administration, or a related field with 12+ years of experience in direct-to-consumer marketing; healthcare or regulated industry is preferred
- Direct marketing experience must include 10+ years recent experience developing digital, email and direct mail campaigns.
- 5+ years experience in leadership and team management, with experience leading and influencing cross-functional teams.
- Demonstrated success in executing multi-channel marketing campaigns focused on growth and consumer engagement.
- Proven analytical mindset with proficiency in marketing analytics tools, capable of translating data into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to effectively present and influence across all organizational levels.
- Experience with CRM systems and marketing automation tools.
- A creative, innovative mindset with a passion for delivering outstanding consumer experiences.
Bonus Points for:
- A career defined by progressively expanding leadership roles in successful/recognizable consumer and/or B2B2C companies, tilting towards Growth. Health-tech or related experience is a strong plus.
Benefits:
- Competitive salary with generous annual cash bonus
- Equity grants
- Remote first work from home culture
- Flexible Time Off to help you rest, recharge, and connect with loved ones
- Generous parental leave
- Health, dental, and vision insurance (and above market employer contributions)
- 401k retirement savings plan
- Lifestyle Spending Account (LSA)
- Mental Health Support Solutions
- …and more!
It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!
- Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
- Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
- Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
- Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
- Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together.
- Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.
About Omada Health: Omada Health is a between-visit healthcare provider that addresses lifestyle and behavior change elements for individuals managing chronic conditions. Omada’s multi-condition platform treats diabetes, hypertension, prediabetes, musculoskeletal, and GLP-1 management. With insights from connected devices and AI-supported tools, Omada care teams deliver care that is rooted in evidence and unique to every member, unlocking results at scale. With more than a decade of experience and data, and 29 peer-reviewed publications showcasing clinical and economic proof points, Omada’s approach is designed to improve health outcomes and contain costs. Our customers include health plans, pharmacy benefit managers, health systems, and employers ranging from small businesses to Fortune 500s. At Omada, we aim to inspire and empower people to make lasting health changes on their own terms. For more information, visit: https://www.omadahealth.com/
Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.
We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.
Below is a summary of salary ranges for this role in the following geographies:
California, New York State and Washington State Base Compensation Ranges: $194,120 - $242,650*, Colorado Base Compensation Ranges: $179,350 - $232,100*. Other states may vary.
This role is also eligible for participation in annual cash bonus and equity grants.
*The actual offer, including the compensation package, is determined based on multiple factors, such as the candidate’s skills and experience, and other business considerations.
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