Head of Performance Marketing

Job Description

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life.

Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection.

Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

About The Role

We’re looking for a Head of Performance Marketing to help millions of couples discover Paired and build healthier, happier relationships together.

You’ll be responsible for building and scaling a world-class performance marketing engine, with clear accountability for growth targets, budget efficiency, and experimentation. You’ll own paid acquisition, influencers and creative testing, partnering closely with brand, data, design and growth teams to ensure these channels deliver maximum impact across both our app and physical products.

Reporting to the CEO, this role will play a critical part in bringing our mission to more couples.

What Your Role Encompasses

• Own and execute Paired’s performance marketing strategy across paid acquisition, influencers, and creative testing, setting clear direction and being accountable for revenue impact and marketing efficiency

• Lead, build, and develop a high-performing performance marketing function (currently ~3 people), including hiring, onboarding, regular 1:1s, and performance management

• Identify, test, and scale new channels and growth opportunities through structured experimentation and clear learning agendas

• Partner closely with brand, product, data, growth, and eCommerce teams to ensure performance activity is aligned with brand positioning and drives demand across both digital and physical products

• Manage performance marketing budgets and external agencies or partners to deliver against targets

• Establish clear goals, metrics, and reporting across all paid, influencer, and creative testing initiatives

• Act as a senior marketing voice within the leadership team, contributing to company-wide growth strategy and decision-making

• Significant experience leading performance marketing for high-growth mobile application businesses

• Deep expertise in paid acquisition, creative testing, and influencer marketing, with strong understanding of attribution, experimentation, and efficient scaling

• Proven track record of delivering growth against ambitious targets while managing substantial budgets

• Strong analytical and strategic mindset, with the ability to use data to prioritise and make decisions in ambiguous environments

• Experience using performance channels to support long-term brand building

• Strong cross-functional leadership and communication skills, with the ability to influence at executive level

• Passion for Paired’s mission to improve the quality of couple relationships

• Experience leading, coaching and developing high-performing performance teams

• This is a remote role open to candidates based in the UK and EU. Applicants must have the legal right to work in their country of residence (no visa sponsorship available).

• Yearly salary of £100-110K (UK) with location-based adjustments for other EU countries.

• Significant stock options

• 25 days annual leave (+public holidays)

• Fully remote with access to our London office or a subsidised co-working space

• Yearly learning budget of £1,000 / €1,150

• Three annual in-person events across Europe: two focused coworking weeks and one team-building retreat

• 3 months paid maternity and 1 month paid paternity leave (same-sex and adoptive parents included)

• Comprehensive health insurance

• Opportunity to help millions of people with their relationships

Hiring process

• Application Review: We’ll assess your qualifications, experience, and motivation
• Initial Call: A call with the CEO about your background and the role
• Team Interviews: Interviews with members of our performance marketing, growth, design and data teams
• Task and Final Round: Complete a task at home and present it to the Exec team to showcase your skills
• Offer: Finalise the details and get started

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve