Pathful Inc.

We offer a link-in-bio tool for users to consolidate all their online content, social media profiles, websites, and stores into a single, customizable URL.

We started in 2016. Brothers Alex and Anthony Zaccaria, along with business partner Nick Humphreys, created the platform to streamline updating multiple bio links for clients of their digital agency, Bolster.

We help users share, sell, and grow their online presence, making it easier to discover, manage, and convert content. We support direct sales and monetization through affiliate links and in-platform product sales. We also offer analytics to track engagement, monitor revenue, and understand audience behavior, so users can make informed content updates.

Over 70 million creators, influencers, small businesses, athletes, models, and other professionals globally use our platform. Users can share their unique URL or QR code across social media, business cards, email signatures, and other platforms. For those without a website, it serves as a mini-website. Our goal is to equip content creators with tools to ensure their work is seen.

Our mission is to empower everyone with the tools to curate and grow their digital universe.

We operate with these core values:

• Go further together: We believe in collaboration and collective strength.
• Defy the ordinary: We encourage everyone to do their best work.
• Act then adapt: We take thoughtful risks, execute, and adjust course as needed.
• Own your part: We speak up, fix issues, and follow through.
• Let curiosity lead: We encourage new discoveries, continuous learning, and growth.
• Pursue deliberate simplicity: We seek clarity in complex situations.

Our team is a globally-minded community, with members across Australia, the EU, and the US. We have offices in Melbourne, Sydney, San Francisco, and Los Angeles.

We foster an empathetic culture where employee voices are valued. We embrace a flexible, asynchronous workplace, offering fully remote or hybrid work options depending on the team and location. Collaboration is a priority. We are also piloting ‘Linkie Leaps’ for in-person team collaboration and bonding.

We commit to creating a supportive and inclusive environment through training, workshops, events, and specific inclusion policies. We value each individual. Our team works on technical challenges, builds interactive tools, forms partnerships, and gathers insights to support our users.

We offer a flexible benefit of $7,000 AUD / $4,900 USD annually. This can be used for wellness, personal growth, lifestyle expenses, or social impact initiatives, such as gym memberships, courses, childcare, pet insurance, or green energy.

We provide 18 weeks of parental leave for both birthing and non-birthing parents. This is supplemented by a return experience program that includes backup childcare support and a stipend for expenses like expressing devices. We also extend support for those experiencing pregnancy loss or other hardships.

We have a Transpositive Inclusion Policy. This includes gender inclusion training for all employees, a mental health support stipend for trans and gender-diverse employees, and financial support and leave for gender affirmation consultations and procedures.

Mental health and wellbeing support includes access to tailored counseling through Mindfit, a Calm subscription, and 10 mental health days per year.

We also support social impact. Each team member gets 20 hours of volunteering and mentorship leave annually, and we commit 1% of our revenue to social good causes.