Job description
Why Join Us? It’s More Than a Job in Retail, It’s Your Story.
At Public Group, we believe in the power of our people in a sustainable way. That’s why we’re not just focused on what you do, but who you become. We’re committed to fueling your growth, because when you win, we all win. Imagine a place where you feel supported, valued, and empowered to make a real difference. A place where you can build a career you love, to leave your mark in our story!
Public Group strategically invests to create an ecosystem of innovative scaleups around its core Omnichannel Retail business, with the objective to provide exciting customer experiences powered by operational excellence. We bring together technology, talent & entrepreneurship to create value in the Greek market & society.
Our Omnichannel retail, in Greece and Cyprus, is the love brand Public, a Leading Omnichannel Home Living, Tech & Entertainment Retailer with long lasting heritage. Innovation is part of our DNA. Through our ecosystem of startups and organizations, - iRepair, Klarna, Douleutaras.gr, SVUUM, Bookvoice, BOX NOW, our tech PublicNEXT, Endeavour, Big PI, Metavallon, & Venture Friends - we offer pioneer services to our consumers. We operate 60 stores, 3 eShops and an ecosystem of digital properties such as: public ticketing, public business and bookfriends.gr.
As a Brand & Category Manager, you will be at the heart of our marketing strategy. You will act as the bridge between commercial objectives and creative execution, ensuring that your assigned categories grow through impactful, 360° communication. We are looking for a strategic thinker with a “can-do” attitude who can manage complex projects from brief to final report.
Key Responsibilities
- 360° Briefing & Execution: Lead creative briefs for TVC, Digital (Social, Newsletters, Site Banners), Print, and In-store assets.
- Category Growth: Drive performance through strategic marketing, Coop campaigns with partners, and trend analysis.
- Media & Budgeting: Assist in annual/monthly media planning, monitor budgets, and deliver weekly/monthly performance reports.
- Retail Activations: Coordinate in-store events, new store openings, and refit promotions.
- Quality Control: Oversee marketing proofs and ensure brand consistency (Mixed Category Comms).
Required Qualifications
- 3-5 years of experience in Brand Management, Category Marketing, or Account Management (Retail experience is a strong plus).
- University degree in Marketing, Communications, or Business Administration.
- Proven experience in managing both digital and offline communication channels.
- Strong ability to interpret data, monitor budgets, and report on KPIs/ROI.
- Exceptional organizational skills with the ability to handle multiple deadlines simultaneously.
- Excellent command of English and Greek; strong presentation and stakeholder management skills.
What we offer:
- 💼 Competitive compensation & benefits package
- 💰 Performance-based bonus scheme
- 🧑⚕️ Comprehensive life & health insurance
- 🏡 Flexible hybrid working model – to support your work-life balance
- 🧡 Psychological support via a professional helpline for you and your family
- 🚀 Career growth opportunities in a role that evolves with you
- 🎉 Valuable experience in a well-known and fast-growing organization
- 📚 Continuous learning and upskilling through tailored programs
- 🏃🏽♂️ Employee Wellness Program – office Pilates & sports teams (padel, football, volleyball & more)
- 🚗 Alternative transportation with company shuttle buses to our offices
- 📲 Exclusive access to our employee app, OrangeGen, packed with tools, news & perks
What Does OrangeGen Offer?
- 🔗 Connect: Engage with your colleagues and management seamlessly, ensuring you’re always in the loop and part of our dynamic community.
- 🎉 Recognize: Celebrate achievements and milestones with a culture of recognition that boosts morale and fosters a positive work environment.
- 🏆 Custom Rewards: Enjoy personalized rewards and kudos, tailored to recognize your unique contributions and achievements.
By joining us, you’ll be part of a forward-thinking company that prioritizes open communication, employee recognition, and personalized rewards.
Are you ready to be the next #OrangeGen maker?
Orange Gen, is our team of 2.200 people who are committed to cultivating an innovative retailtainment environment, supporting continuous development, and embracing flexibility—all while placing customer centricity at the forefront. We believe in fostering a culture that values your contributions, boosts your ambitions, and supports personal and professional growth. “Joy at Public” is our main motto which lies in creating a workplace where every individual is empowered to excel and evolve, always keeping the customer at the heart of our endeavors. We like to share our moments under the #OrangeTeam celebrating all team’s achievements and Orange Marks Stories!
All applications will be treated with the strictest confidentiality.
