Job Description
Location: Remote (USA or CA time zones)
Type: Part-time (8 hours per week - either 1x full day or 2x half days per week)
Salary: USD $3,000 per month
Start: September 2026
Want to raise the bar on performance creative?
At Right Hook, we make ads that stop the scroll, earn the click, and make our clients money.
Right Hook Digital is a performance growth team helping eCommerce founders and DTC brands scale. Our creative machine is built around one thing: producing high-performing ads at volume without letting quality fall through the floor.
We’re a performance growth team helping eCommerce founders and DTC brands scale. Our creative function is grounded one thing: produce high-performing ad creative at volume to scale our clients. And we’re looking for a Creative Production Specialist to help us do exactly that.
About the Role
The Creative Production Specialist will help us raise and embed the creative execution standard across our entire creative function.
This is a role for someone who can look at an ad and immediately see: Why does this work? Why doesn’t this work? And how do I teach someone else to see the difference?
You’ll work directly with our Head of Creative Strategy to raise the creative execution standard across our team, through training, creative audits, playbooks, frameworks and AI-enabled production workflows.
You won’t be managing a team or sitting in operational meetings, your job is to make the team better at producing great work without needing you in the room. In other words, building the capability and systems that make high-performing creative repeatable.
What you’ll do
You’ll work across our team of creatives (visual creators and creative strategists), helping each drive quality of creative craft.
1. Raise the creative execution standard:
We already have a documented benchmark for what high-converting creative looks like, you’ll help make it sharper.
You’ll identify where our current work falls short, understand why, and turn those insights into clearer standards, examples, frameworks and training that the team can actually use.
2. Build creative capability:
You know what separates average creative from high-performing creative, more importantly, you know how to teach it.
You’ll identify recurring skill and quality gaps across graphic design, video, creative execution and performance thinking, then build training programmes that actually change how people work.
That includes but is not limited to:
- Live training sessions
- Creative workshops
- Creative audits and reviews
- Playbooks and frameworks
- Example libraries and benchmarks
- Feedback systems
- Ongoing capability programmes
We’re not looking for one-off training that everyone forgets two weeks later, we want to build capability that sticks.
3. Develop creative judgement:
A big part of this role is helping our Creative Strategists develop stronger creative judgement.
You’ll help the team learn to:
- Recognise what is and isn’t working
- Give specific, useful creative feedback
- Diagnose problems rather than simply point them out
- Improve the next piece of creative, not just fix the current one
- Understand when an execution problem is actually a briefing or strategy problem
- Make better creative decisions independently
The end goal is for the team to develop the judgement to make better calls themselves.
4. Push AI-enabled production forward:
AI is becoming a bigger part of how performance creative gets made, and we want to use it properly because it can help us move faster, produce more, and expand what’s possible.
You’ll help us in two ways:
- Accelerate what already works: Use AI to take existing, proven creative and make production faster and more scalable without lowering the bar.
- Build what’s possible next: Help the team build end-to-end AI production workflows using things like: AI-generated video, images, voiceovers and UGC, automated production workflows, and connected tools that turn an idea into a finished ad
*You don’t need to be an expert in every AI tool, we care much more about whether you can think in workflows, understand how tools fit together, and teach other people how to use them effectively.
What this role is not
This is not a management role, you will not be required to:
- Manage the designers, editors or creative strategists
- Run performance or operational meetings
- Own team capacity
- Handle team complaints or people issues
- Become the escalation point for day-to-day team problems
What your 8 hours per week will look like
Your time will be spread across the week and typically include:
- Live training with Visual Creators and/or Creative Strategists
- Creative audits for quality reviews and training implementation
- Training preparation
- Building on and evolving playbooks
- AI workflow development and training
- Regular working sessions with the Head of Creative Strategy
The mix of focus will change depending on what the team needs. Some weeks will be heavier on live training, other weeks will focus on audits, building training programmes, developing AI workflows, and working with the Head of Creative Strategy to evolve the creative machine.
The first 30 days will naturally be more hands-on as we establish the execution standard and get the first training programmes moving.
We care about outcomes, not clock-watching. If the standard is rising, the team is getting better, and the output is getting stronger then you’re succeeding.
What you need to bring to this role
1. 3+ years of performance creative experience: Specifically direct-response advertising for paid social platforms such as Meta and TikTok. You’ve produced performance creative at scale and understand the realities of working across volume, testing, and performance. You understand what makes an ad convert, not just what makes an ad look good.
2. You know how to make other people better - critical to this role:
- You have demonstrated experience training, mentoring or upskilling creative teams. You understand the difference between telling someone what to do and actually changing how they work.
- You know how to turn expertise into training, playbooks, frameworks, systems, and documentation that the team can apply independently.
3. Comfortable with AI: You have experience with AI image generation, video generation and voiceover tools. We’re less interested in your list of tools than your ability to think in workflows.
4. Can work across AU + US time zones: Occasional overlap will be required for live training sessions approximately 4-5pm AEST.
5. You have the basics: Reliable high-speed WiFi, your own laptop and a functional workspace setup.
Why Right Hook?
You’ll be joining a team that takes performance creative seriously.
We’re actively building how creative strategy, production, training and AI work together inside a performance agency.
You’ll work directly with our Head of Creative Strategy and have genuine influence over how our creative function develops.
If you’re the kind of person who gets frustrated watching good creative teams produce mediocre work because they lack the right systems, standards or training, you’ll probably enjoy this role. And if you’re excited about where performance creative and AI-enabled production are heading, there’s plenty here to build.
Keen to apply?
1. Upload your resume (no cover letter)
2. Answer these questions:
- Are you currently based in the United States or Canada?
- How many years of direct response/performance creative experience do you have, and which paid social platforms have you worked across?
- Tell us briefly about the performance creative work you’ve done. What types of brands, creative formats and production volumes have you worked with?
- What AI tools have you personally used in creative production, and what have you actually produced using these tools?
