Job Description
Own B2B growth and content – drive healthcare revenue from $5M to $30M
- Role: Director of Marketing
- Location/Type: New York, NY • Hybrid (2 days onsite) or Remote (U.S.)
- Pay: $100,000–$120,000 base + equity (flexible for the right candidate)
- Schedule: Full-time, standard business hours
Own the full marketing engine. Build pipeline. Cut CAC.
What you’ll do
Lead B2B lead generation (pipeline over traffic)
Build content engine (write, publish, iterate fast)
Drive growth from ~$5M to $30M revenue
Own messaging, website, and SEO
Manage vendors (PR, content, agencies)
Launch campaigns (email, content, events)
Track CAC, CPL, pipeline, revenue
Must-haves
5+ years experience; 2+ in marketing leadership
Strong healthcare experience (required)
Proven growth from ~$5M to $30M revenue
Strong writing (publish-ready, minimal edits)
B2B lead generation ownership
Vendor management experience
Uses AI tools (ChatGPT, Claude)
Nice to have
Startup or early-stage experience
MBA
Perks & pay
Pay: $100,000–$120,000 base
Medical, dental, vision
401(k)
PTO + company holidays
Schedule & setup
Hybrid: 2 days onsite if NYC-based
Remote: U.S.-based option
Tools: HubSpot, SEO tools, content stack
Low meetings; high ownership
Impact & growth
You own pipeline and revenue.
You build the content engine from scratch.
Clear path to team leadership.
Motivation fit
You like full ownership.
You move fast and ship without hand-holding.
At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.
