Job Description
Own full-funnel marketing and cut CAC—not just spend more.
Role: Marketing Manager
- Location/Type: New York (preferred) • Hybrid (2 days onsite) or Remote (U.S.)
- Pay: $100,000–$120,000 base
- Schedule: Full-time, standard business hours
What you’ll do
- Lead D2C campaigns (reduce CAC, not just increase spend)
- Run Google Ads hands-on (daily optimizations)
- Own website content + SEO improvements
- Write high-quality content (minimal edits needed)
- Manage vendors (PR, design, web agencies)
- Execute press releases, newsletters, conferences
- Track CAC, CPL, revenue from marketing
Must-haves
- 5+ years total experience; 2+ in marketing
- Hands-on Google Ads experience (required)
- Strong writing skills (clear, publish-ready)
- Email automation experience
- Vendor management experience
- Uses AI tools (ChatGPT, Claude) in workflows
Nice to have
- Healthcare, pharma, or health-related experience
- Startup or early-stage company experience
- MBA
Perks & pay
- Pay: $100,000–$120,000 base
- Medical, dental, vision
- 401(k)
- PTO + company holidays
Schedule & setup
- Hybrid: 2 days onsite if NYC-based
- Remote: U.S.-based, fully remote option
- Tools: Google Ads, SEO tools, HubSpot (learnable)
- No heavy meetings; high ownership role
Impact & growth
You own the full marketing engine.
Your work reduces CAC, drives revenue, and builds brand awareness fast.
Room to grow into team leadership as the function scales.
Motivation fit
You like being the one person in charge.
You ship fast, solve problems, and don’t wait for approvals.
At Urrly, fairness matters. We use AI to review every application against the same clear requirements for the role. This means every candidate is evaluated on job-related factors like skills, certifications, and experience—not on personal attributes such as gender, race, age, or background. Our goal is to create a more objective, consistent, and equal opportunity hiring process for all applicants.
