Job Description
VP of Operations
American Safety Institute
Remote · Denver, CO / Tallahassee, FL · ≈ 50% Travel · Reports to CEO
About American Safety Institute
American Safety Institute (ASI) exists to make our roads safer and to save lives. We are a leading provider of transportation training and compliance solutions, serving customers across the spectrum — from first-time teen drivers in Florida and New York to the emergency vehicle operators who answer life-or-death calls every day.
Through our ASI brand, we hold a strong position in two of the most rigorously regulated driving markets in the US, delivering DMV-approved courses that have been repeatedly validated for effectiveness. Through our Coaching Systems brand, we produce CEVO — Coaching the Emergency Vehicle Operator — one of the most recognized emergency vehicle training programs in the ambulance industry, used by fleets and agencies nationwide.
Our platform delivers training at scale: courses are available online through our proprietary learning management software, via physical workbooks in classroom settings, and through automated recurring training programs that enable fleets to maintain ongoing compliance with minimal friction. The business is backed by The Brydon Group, a veteran-led private equity fund focused on regulated business services and software, which provides capital, resources, and a proven operating system to support our continued growth.
Our vision: to be the best transportation training and compliance partner in the US — delivering content and service that helps save lives.
The Opportunity
ASI is at an inflection point. The business has built strong market positions, differentiated content, and a loyal customer base — but has been constrained by the weight of legacy processes, manual workflows, and fragmented systems. The next chapter requires breaking through that ceiling: modernizing how the business operates, unlocking the data that drives smarter decisions, and building the infrastructure to support a larger, more complex organization as we grow organically and through acquisition.
The VP of Operations will partner with the CEO to lead that transformation. This is an active leadership role on the ASI ELT. You will own end-to-end operations across Customer Success, core Operations, and all Back-Office functions, and you will be empowered to reimagine how they work. You will have dedicated automation resources and Engineering support, a clear mandate from the CEO, and the latitude to move fast.
This role reports directly to the CEO and functions as the key Integrator of the business: the connective force between teams, systems, and strategy. Leaders who demonstrate clear ownership and drive measurable results will have a defined path to Chief Operating Officer.
Key Responsibilities
1 — Drive Operational Transformation
The most important thing this role does is push ASI through its operational inflection point. You will architect and lead a sustained program to modernize the systems and workflows that power the business — moving from manual and legacy to automated, data-driven, and scalable.
- Own the end-to-end roadmap for process improvement and automation across Operations, Customer Success, and Back Office, with accountability for meaningful gains in productivity and margin.
- Partner with the Engineering team and external automation consultants to design, build, and implement solutions — playing a hands-on role in architecting systems, not just directing others.
- Lead the evolution of ASI’s data infrastructure: cleaner systems, better reporting, and the business intelligence capabilities that enable smarter decisions across teams and better service for customers.
- Drive adoption of technology-enabled workflows that reduce dependency on manual effort and create compounding operational leverage over time.
- Set and enforce standards — policies, procedures, compliance requirements — that ensure consistency and integrity as the business scales.
2 — Elevate the Customer Experience
ASI’s reputation is built on delivering training that works and service that earns loyalty. You will ensure that reputation holds — and improves — as the business grows.
- Lead the Customer Success organization, setting strategic direction and holding the team accountable to high standards for service quality, responsiveness, and revenue retention.
- Build and own a unified, tech-enabled approach to inbound customer service that maximizes team capacity on high-impact work and minimizes time lost to manual, repetitive processes.
- Establish a continuous feedback loop: automated customer satisfaction measurement, rigorous analysis, and clear mechanisms to translate insights into product, content, and service improvements.
- Define and track the KPIs that matter — satisfaction scores, call answer rates, retention — and use them to lead the team.
3 — Manage and Modernize Business Infrastructure
A well-run back office is a growth enabler. You will provide the financial oversight, vendor management, and systems governance that allow the rest of the business to operate with confidence.
- Lead and develop the functional leaders of Operations, Customer Success, and Back Office — as well as the vendor relationships across Fulfillment, HR, Finance, IT, and key software platforms (HubSpot, Shopify, QuickBooks, Aircall).
- Oversee financial performance across the functions you lead, including budgeting, forecasting, and analysis, in close partnership with the Finance team.
- Continue the transition of ASI’s checkout and order management to Shopify, ensuring streamlined workflows and consistent, reliable data downstream.
- Ensure the business operates with the compliance standards and operational integrity appropriate for a regulated services business.
4 — Instill the Operating System
ASI runs on the Brydon Management System — a rigorous operating framework rooted in EOS principles. You will own its adoption and make it real across the organization.
- Take full ownership of BMS implementation: vision alignment, scorecards, meeting rhythms, and accountability structures across all functions.
- Build a performance management culture — partnering with the CEO to establish coaching cadences and the expectation of clear metrics ownership at every level.
- Translate strategic objectives into actionable operating plans that teams can execute against week over week.
5 — Lead Acquisition Integration
M&A is a core growth lever for ASI. When new businesses are acquired, your responsibility begins at close.
- Own the integration playbook: operationalizing acquired businesses, migrating them onto ASI’s systems and processes, and ensuring a smooth transition for their customers and teams.
- Build a repeatable integration model that improves with each acquisition and accelerates time-to-value across the portfolio.
What We’re Looking For
The right person for this role is a high-horsepower operator with a tinkerer’s instinct — someone who is drawn to complexity, energized by building, and rigorous about results. Specifically:
Required
- Bachelor’s degree in business, operations, or a related field; MBA preferred
- 5–7+ years in business operations, including experience leading operations for a growing business or business unit
- Proven track record driving automation and process improvement — hands-on experience designing and implementing tech-enabled workflows, not just overseeing them
- Analytical horsepower: data analysis, business intelligence, and the ability to sponsor infrastructure projects that improve reporting and decision-making
- People leadership experience: building teams, managing performance, developing functional leaders
- Strong financial acumen: fluency with P&L dynamics, budgeting, and the levers that drive margin and cash flow
- Change management experience: guiding an organization through meaningful operational transformation
- Project management discipline: ability to drive multiple high-priority workstreams simultaneously without losing accountability for outcomes
- Experience working with physical products and fulfillment operations
- Exceptional communication skills and the executive presence to influence at all levels, including with senior customer and partner stakeholders
Preferred
- Experience with EOS or a similar business operating system
- Background in transportation, education technology, or regulated services
- Familiarity with the software platforms ASI runs on (HubSpot, Shopify, QuickBooks, Aircall)
Compensation & Career Path
- Compensation: Base + Bonus (on-target earnings) in the $200–$250K range (commensurate with experience) + equity participation
- Benefits: health insurance, paid time off
- Career path: VP of Operations → Chief Operating Officer for leaders who demonstrate ownership and drive results
americansafetyinstitute.com · coachingsystems.com
