Job description
Group Product Manager, Growth (Enrollment)
Vida Health is seeking a Group Product Manager, Growth to lead the strategy and execution for top-of-funnel member engagement and enrollment
You’ll own how eligible members first discover, understand, and join Vida—turning awareness into activation. This includes optimizing employer and partner launches, refining targeting and messaging, and building scalable digital funnels that convert eligible individuals into active members.
You’ll report to the Chief Product Officer and work closely with Marketing, Client Success, and Engineering to deliver measurable growth across multiple channels and conditions.
Key Responsibilities
Own the top-of-funnel experience—from employer launch and eligibility through first session booking.
Design and test new member enrollment pathways, combining behavioral design, incentives, and automation.
Partner with Marketing to create personalized engagement campaigns that boost click-through and conversion.
Collaborate with Client Success to optimize client-level activation rates and drive ROI transparency.
Build and maintain growth dashboards and analytics, focusing on enrollment, conversion rate, and CAC efficiency.
Drive cross-functional experimentation—establishing a test-and-learn culture across growth, product, and marketing teams.
Mentor and support PMs and analysts focused on activation and funnel optimization.
About You6+ years of product experience, with 3+ in growth, funnel optimization, or acquisition roles.
Strong background in B2B2C models—especially employer-based health, benefits, or wellness.
Deep experience driving top-of-funnel engagement—campaign optimization, landing pages, personalization.
Data-driven mindset; skilled in A/B testing, segmentation, and experimentation tools (e.g., PostHog, Amplitude, Braze).
Empathetic toward healthcare consumers—able to translate behavioral insights into action.
Highly cross-functional operator comfortable bridging Marketing, Product, and Data.
Why Vida? You’ll drive Vida’s front door—helping more people access care that changes lives while delivering measurable results for employers and payers.
$180,000 - $220,000 a year
