Job Description
About Wati
Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and Wati AI powered by AI Copilot, Astra AI Agent and flexibility to add your own LLMs/AI.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.
Wati, the AI-Powered Customer Engagement Platform for Revenue Growth.
About the role
As a Performance Marketing Specialist at Wati, you’ll be responsible for planning, executing, and optimising paid campaigns across Google Ads, Meta Ads, LinkedIn, and emerging channels. You’ll work across multiple global markets, own the full campaign lifecycle from brief to report, and bring both analytical rigour and creative instinct to everything you do. This role is for someone who lives and breathes performance, stays ahead of platform changes, and can turn data into actionable insights fast.
What you’ll do
Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels
Own campaign performance end-to-end — from creative briefs and audience targeting to bid strategy, budget allocation, and A/B testing
Monitor daily performance and proactively identify opportunities to improve ROAS, CAC, CTR, and conversion rates across all markets
Stay on top of platform updates, algorithm changes, beta features, and industry trends — and be the first to test what’s new
Build and maintain performance dashboards and weekly/monthly reports that surface actionable insights, not just vanity metrics
Collaborate with the design and content team to brief, review, and iterate on ad creatives — bringing a strong eye for what converts
Conduct competitor analysis and ad benchmarking to identify whitespace and inform campaign strategy
Support budget planning, pacing, and monthly spend reconciliation across platforms and markets
Work closely with the growth and product team to align campaign messaging with landing page experience and funnel conversion
Contribute to influencer and creator marketing initiatives, including tracking and attribution setup
4-6 years of hands-on experience in performance marketing, with proven track record managing paid campaigns at scale
Deep platform expertise in Google Ads and Meta Ads — you know the nuances of campaign types, bidding strategies, and audience mechanics
Solid working knowledge of LinkedIn Ads and awareness of other paid channels (TikTok, programmatic, etc.)
Strong analytical skills — comfortable working with GA4, HubSpot, Supermetrics, or similar tools to pull and interpret data
Creative thinking — ability to spot trends, write sharp briefs, and recognise what makes an ad stop the scroll
Experience running campaigns across multiple countries and markets simultaneously
Strong reporting skills — ability to build clean dashboards and present performance insights clearly to stakeholders
Solid understanding of conversion tracking, UTM structures, attribution models, and pixel/tag implementation
Comfortable working in a fast-paced, global, and remote-first environment with high ownership and autonomy
Experience with SaaS or B2B marketing is a strong plus
Nice to have
- Experience with creator/influencer marketing campaigns and tracking
- Familiarity with WhatsApp Business API or messaging-first GTM strategies
- Hands-on experience with Looker Studio, Supermetrics, or similar reporting tools
- Knowledge of SEO and organic growth as a complement to paid strategy
- Experience running campaigns in Africa, LATAM, MENA, or SEA markets
Tools you’ll use
- Ad platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Analytics: Google Analytics 4 (GA4), HubSpot CRM
- Reporting: Looker Studio, Supermetrics, Google Sheets
- Creative: Canva, Figma (for brief reviews)
- Tracking: Google Tag Manager, Meta Pixel, UTM frameworks
Why Wati
- Ownership from day one — you’ll run real campaigns with real budgets across global markets
- Fast-moving team that values data, creativity, and speed in equal measure
- Work on a product that’s genuinely transforming how businesses communicate
- Competitive compensation, remote-first culture, and room to grow fast
- Direct exposure to senior leadership and a seat at the strategy table
