Job Description
Whizz is an innovative company offering rental, lease-to-own, and subscription models for electric bicycles for couriers and last-mile delivery services. The company strives to increase access to mobility for all participants in delivery platforms, optimize transportation time and costs, and create reliable, eco-friendly solutions for urban logistics. Whizz continues to expand its presence in key US markets, forming strategic partnerships and developing its brand.
Our website: getwhizz.com
Work Format: Remote work with New York City Time (EST).
Employment Type: Full-time.
Reporting to: CMO
Job Description:
Performance Marketing Specialist will be responsible for lead generation in the US market. Primary responsibilities include the effective launch and optimization of advertising campaigns on Google, Meta, and TikTok, as well as the rapid integration of content into landing pages and creatives using AI tools.
What you’ll be doing:
1. Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads.
2. AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts.
3. Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion.
4. Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing.
5. Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA).
6. Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.
What we expect from you:
Performance experience: At least 2 years of working with paid traffic to Western markets (US is a plus).
AI Mastery: You actively use AI tools for writing texts, creating images, and analyzing data, allowing you to work 2-3 times faster.
Tech Skills: Ability to independently create a high-quality landing page and create a neat banner (without waiting for a designer).
Data-driven approach: You make decisions based on data (CTR, CR, CAC, ROMI) and understand how your actions impact the company’s profit.
English: Level B1+ (Intermediate and above) – fluent written communication, understanding of courier slang and the US market.
Flexibility: Ability to work at a startup’s pace and quickly switch between tasks
-Work on an international project with a real, physical product.
-Access to a modern tool stack and the freedom to implement your ideas.
-KPIs and the ability to see the real impact of your work on the streets of New York and other US.
