Job Description
This isn’t a marketing job. It’s a content machine.
We’re looking for someone who sees a Reddit thread, reads a competitor teardown, and launches a campaign before lunch. Not someone who schedules posts and reports on impressions. Someone who builds pipelines. With AI. Fast.
What you’ll actually do
Spot opportunities nobody else sees. A customer quote. A competitor misstep. A trend on LinkedIn. You turn it into content before the news cycle moves on.
Build AI-powered content pipelines. Not “use ChatGPT sometimes.” We mean: automated workflows that take a raw insight and produce a blog post, a LinkedIn carousel, a Reddit thread, and an email sequence. In a day. Not a sprint.
Own channels we haven’t tried yet. Reddit? Quora? Niche manufacturing forums? YouTube Shorts? If you can make a case for it, it’s yours.
Work directly with the CEO. Our CEO has strong opinions about manufacturing, AI, and the future of work. You turn his thinking into content that reaches 100,000 people.
Watch. Everything. Customers, competitors, industry trends, new AI tools. You’re the person who says “did you see what Mendix just announced?” and already has a response drafted.
Who you are
AI-native. You don’t “use AI tools.” You think in AI workflows. You’ve built automations. You know the difference between a prompt and a pipeline. You probably have 10+ AI tools in your daily stack and opinions about all of them.
A P, not a J. (If you know Myers-Briggs.) You thrive in ambiguity. You don’t need a content calendar to produce content. You need an internet connection and a spark. Structure comes after the idea, not before.
Creatively restless. You read something and immediately think “that’s a campaign.” You can’t help it. Ideas come faster than you can execute them. That’s fine. We’ll help you prioritize.
Fast. Not fast like “delivers on deadline.” Fast like “sees a trend at 9 AM, has a draft at 10 AM, posts at 11 AM.” Speed is a competitive advantage. You get that.
Curious about the product. You’ll visit factories. You’ll talk to plant managers. You’ll understand why a shift handover going wrong costs EUR 47,000. Because the best content comes from understanding the customer’s pain, not from a brief.
Data-aware. You know what worked and what didn’t. You track performance, but you don’t let metrics kill creativity. Sometimes you post something because it’s right, not because the algorithm says so.
Who you’re NOT
Someone who needs a 40-page brand guideline before writing a tweet
Someone who “also uses AI” but mostly writes everything manually
Someone who thinks marketing = scheduling posts in Buffer
Someone who needs approval for every piece of content
An agency person who thinks in “campaigns” with 3-month timelines
Someone who’s afraid to have an opinion
What we offer
A CEO who actually cares about content and will co-create with you
Manufacturing’s most interesting AI story (factories, robots, the future of human work)
Freedom to try things. Seriously. If you want to launch a podcast next week, pitch it Monday and record Tuesday.
A small team where your work is visible and matters. No 47-layer approval chain.
Munich office. Hybrid. Competitive salary.
The chance to build the content engine for a category-defining company
Tech stack you’ll probably use
We don’t prescribe tools. But you should be fluent in some combination of:
LLMs (Claude, GPT, Gemini - for content generation, research, analysis)
Automation (Make, Zapier, n8n - for building pipelines)
Design (Figma, Canva, Midjourney, DALL-E - for visual content)
Video (CapCut, Descript, Runway - for short-form video)
Analytics (LinkedIn Analytics, Google Analytics, HubSpot)
Whatever else you’ve discovered that makes you 10x faster
The bar
Show us something. A campaign you built. A pipeline you automated. A post that went viral. A weird experiment that worked. We care about what you’ve done, not where you went to school.
About Workerbase
We’re building the execution layer for human work in manufacturing. Our software runs in 60+ factories (Bosch, Porsche, BASF, thyssenkrupp). 6,000 workers use us every day. We just decided to go big: EUR 50M growth round, US market entry, category creation.
We need someone who can tell that story. Everywhere. Fast.
Apply: Send something that proves you’re this person. Not just a CV. Something you made.
