Job Description
We’re looking for a Senior Digital Associate!
Worth Rises seeks a well-rounded Senior Digital Associate (exempt) to lead the design-forward execution of digital organizing and narrative efforts across the organization’s web, email, and social platforms. They should be a high-level and creative thinker, innovative strategist, thoughtful storyteller, and proactive executor with strong visual judgment, a refined design sensibility, a sharp understanding of cultural trends, and best practices in cutting-edge digital organizing. The Senior Digital Associate will report to the Director of Marketing & Communications and will work closely with the advocacy and narrative departments, as well as staff across the organization, to develop creative digital strategies that support the organization’s goals.
Worth Rises is a non-profit advocacy organization dedicated to dismantling the prison industry and ending the exploitation of those it touches. Partnering with directly impacted people, we work to expose the commercialization of the criminal legal system and advocate and organize to protect the economic resources extracted from affected communities and strip the industry of its power. Through our work, we strive to pave a road toward a safe and just world free of police and prisons.
Key Results (Year One)
- Increase social media followers by 25% across and engagement by 10% across X and Instagram accounts.
- Increase email subscribers by 25% and boost overall email open rates by 10% and click-through rates by 15%.
- Generate at least 50,000 digital actions across organizational advocacy campaigns through Quorum.
- Establish partnerships with at least twelve digital influencers to amplify campaign messaging.
Major Responsibilities
- Support the development and manage the execution of the organization’s digital program with the Executive Director, Chief Advocacy Officer, Chief Narrative Officer, Director of Marketing & Communications, and communications team.
- Lead the design vision and execution of the organization’s website and all campaign microsites, ensuring a sleek, sophisticated, and cutting-edge visual aesthetic; strong UX and accessibility standards; and clear narrative alignment across all digital properties.
- Strong graphic design skills, with the ability to apply organizational branding consistently across traditional campaign materials and digital platforms, and translate those assets into cohesive microsites and web-based advocacy tools.
- Establish and maintain high-quality visual and design standards across all digital outputs, including websites, campaign pages, social media assets, email templates, and advocacy materials, ensuring consistency with organizational brand and values.
- Manage digital organizing tools, helping program staff to drive digital actions in support of their campaigns.
- Manage social media efforts, working alongside others on the communications team to create, edit, publish, and share compelling content daily (e.g. original text, graphics, videos, and news); engaging with followers, partners, and other content; and responding to messages.
- Manage the email program to appropriately convey the organization’s story and work to its supporters in service of education, advocacy, and fundraising efforts.
- Manage SEO and Google Ads to maximize reach and engagement.
- Track and evaluate the efficacy of the digital program, recommending and implementing adjustments to strategy based on results.
- Stay up to date with current technologies and trends in digital organizing to recommend and implement new approaches.
Critical Factors for Success
This role requires a motivated self-starter who takes initiative unprompted, consistently delivers high-quality work, is an excellent project manager, is a proactive and innovative problem-solver, appreciates direct feedback, and has the following:
- Sophisticated visual design and graphic communication skills, with the ability to independently produce polished, campaign-ready graphics and visual narratives.
- Robust CSS styling and web design skills, with the ability to customize, troubleshoot, and refine layouts and visual presentation across organizational websites.
- Strong writing, editing, proofreading, and copyediting skills.
- Strong working knowledge of core digital tools and platforms, including Canva, Mailchimp, Quorum, Adobe Suite, Squarespace, and comparable software.
- Experience applying UX, accessibility, and inclusive design best practices to create culturally relevant digital campaigns, informed by meaningful collaboration with racially and economically diverse people, communities, and organizations.
- Experience in digital organizing, digital communications, or design-led advocacy work, with increasing ownership over digital strategy and execution.
- Experience using digital metrics and analytics tools, including Google Analytics, social media insights, email analytics, A/B testing, to make data-driven decisions and optimize digital strategies.
- Commitment to the organization’s mission as well as a working understanding of the prison industry, or a strong interest in learning.
- Genuine commitment to our organizational values: act with integrity, focus on impact, deliver excellence, get it done, and operate with intellectual curiosity (visit worthrises.org/jointhefight).
Compensation and Benefits
The annual salary for the Senior Digital Associate is $82,000. Worth Rises offers a generous compensation package, including full medical, vision, and dental coverage, 20 days of vacation time, ten days of personal/sick leave, and three days of bereavement leave in addition to 11 holidays and winter break. Employees also receive a generous 401k contribution match, $75 monthly technology stipend, monthly wellness reimbursement, and dedicated budget for professional development. Finally, we offer retention benefits every five years. We operate in a remote-first environment with office options and an on-video culture.
Application Instructions
Interested applicants should submit a résumé and cover letter on the role page at www.worthrises.org/jointhefight.
Worth Rises is an equal opportunity employer, and strongly encourages formerly incarcerated individuals, directly impacted individuals, people of color, members of the disabled community, gender-variant and non-binary individuals, and other members of the LGBTQIA+ community to apply.
