Job description
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
See yourself at Twilio
Join the team as Twilio’s next Analytics Engineer!
About the job
This position is needed to play a critical role in shaping and scaling our web analytics strategy across Twilio.com. In this role, you will be responsible for implementing and maintaining analytics tracking across our digital platforms to ensure clean, consistent, and actionable data. You will partner with teams across UX, CRO, Demand Gen, SEO, Brand, Identity, Product, and Data Science to deliver scalable and easy-to-use analytics solutions. This is a unique opportunity to grow as a subject matter expert (SME) in web analytics company-wide, working closely with Web Engineers, Data Scientists, Analysts, and Marketers to improve tracking infrastructure, data flows, and data utilization across a fast-evolving digital ecosystem.
Responsibilities
In this role, you’ll:
- Collaborate with Web and Development teams to implement and maintain scalable web analytics tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Segment.
- Define and maintain structured data layer requirements to support analytics and marketing needs.
- Configure and maintain key analytics tools, including GA4, BigQuery, Looker Studio, and Tableau.
- Perform QA and debugging of analytics tags and data flows using browser dev tools, tag debuggers, and proxy tools.
- Optimize data integration between the Customer Data Platform (CDP) and GA4
- Support integration of web analytics data with BI platforms, data warehouses, and data platforms (e.g., BigQuery, Snowflake, S3, Segment).
- Ensure data quality, consistency, and accuracy across all tracked platforms.
- Monitor and ensure compliance with privacy regulations (e.g., GDPR, CCPA) in tracking setup and manage data deletion requests in accordance with user consent in managed platforms.
- Partner with cross-functional teams to define data requirements and deliver performance-conscious, scalable tracking solutions.
- Contribute to strategic initiatives, including merging three distinct brands/websites into a unified domain, expanding use of CDP-housed data within GA4, and streamlining internal analytics workflows using AI to reduce manual effort and increase stakeholder value.
- Maintain tracking specifications, documentation, and internal enablement resources.
- Support GA4 analysis and ad-hoc reporting requests (e.g., site performance, A/B tests, content engagement).
- Create and maintain dashboards using Looker Studio, Tableau, or similar BI tools.
- Continuously drive improvements in tracking capabilities, data integrity, and stakeholder enablement.
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
*Required:
- 2–5+ years of experience in web analytics implementation or a similar technical analytics role.
- Strong knowledge of JavaScript, HTML, and browser dev tools.
- Expertise in Google Analytics 4, both implementation and analysis.
- Hands-on experience with Google Tag Manager (GTM) and BigQuery.
- Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.
- Experience with debugging tools such as Tag Assistant, Charles Proxy, or ObservePoint.
- Familiarity with SQL and cloud data platforms.
- Familiarity with A/B and multivariate testing frameworks, as well as web personalization
- Strong communication skills with the ability to bridge technical and non-technical teams.
- Detail-oriented with a passion for clean, trustworthy data.
Desired:
- Experience with Looker Studio, Tableau, or other BI tools.
- Familiarity with Adobe AEM, Adobe Target, Mutiny, or similar platforms.
- Strong analytical skills with a track record of delivering insights, storytelling, and actionable recommendations.
- Interest or experience in applying AI-driven solutions to analytics workflows.
- Experience with server-side tagging or CDPs (e.g., Segment).
- Exposure to A/B testing platforms (e.g., Optimizely, Google Optimize).
- Knowledge of cookie management platforms (e.g., OneTrust, Cookiebot).
Location
This role will be remote, and based in Ontario.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.
What We Offer
Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.
