Content Marketing Manager

Job description

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role:

As a Content Marketing Manager, you’ll turn buyer insights, solution-focused storytelling, and sharp thought leadership into content that drives demand, powers customer conversations, and builds lasting brand authority.

In this role, you’ll lead the creation & execution of full-funnel content — leveraging AI to scale smarter and faster.

You’ll partner cross-functionally with Sales, Customer Success and Growth Marketing teams, developing content that influences win rates, supports renewals and drives pipeline.

Buyer obsession is core to how you work. Partnering closely with Product Marketing and other internal subject matter experts, you’ll bring a strong command of Lyra’s solutions, value props, and market segments to every asset & program you create.  As a shepherd of thought leadership in the mental health space along with our SMEs, you’ll develop a deep understanding of the latest industry trends and thought provoking insights. Whether speaking to HR leaders, benefit consultants, or other channel partners, your content breaks through the noise and meets buyers where they are.

This role can be carried out from our Burlingame, CA headquarters, hybrid, or fully remote/virtually. Remote candidates must be physically located within the United States.

Responsibilities

• Execute content strategies and plans for key buying profiles (for example: HR professionals, benefit consultants, channel partners).
• Identify content needs & create full-funnel content packages from seller materials and middle of funnel content to thought leadership that resonates with decision-making HR leaders and influencers.
• Develop content across a variety of formats from long format reports, articles and blogs to videos, slides, video and more.
• Partner with subject matter experts and leverage original & secondary research  to fuel engaging content and insights for your target audience.
• Collaborate cross-functionally, working directly with GTM leaders across sales, customer success, clinical, product and marketing to inform content production efforts.
• Translate product positioning, value props and enterprise-level stories for target audience engagement.
• Provide deal & renewal support for must-win accounts
• Build event content for key Conferences/Events & Webinars
• Partner with freelance writers, agency partners, and internal collaborators to bring high-quality content to life
• Collaborate with the design and brand teams to ensure all content is on-brand and visually compelling

Qualifications

• 5+ years of experience in content marketing, public relations, corporate comms or related role  —ideally in healthcare, benefit consulting, or HR tech
• Degree in marketing, communications,  journalism, public relations or related
• Exceptional B2B content development & writing skills - knowing what to say and how to say it + the ability to simplify complex topics and make them compelling
• A portfolio of work that showcases content across the funnel—from blog posts to sales enablement tools to demand gen assets
• Familiarity with Asana or similar project management tools
• Demonstrated experience using AI tools to ideate, refine or scale content production.
• Proven experience working cross-functionally with GTM team members.
• Ability to prioritize and execute in a fast-paced, cross-functional environment
• Passion for mental health and making a difference in people’s lives through better care.
• Experience with analyzing and reporting content performance metrics

Preferred Qualifications

• Experience marketing to HR, benefit consultants, or enterprise buyers
• Knowledge of the U.S. health care system and the evolving employer-sponsored benefits landscape

$95,000 - $146,000 a year

As a full-time Content Marketing Manager, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $95,000 to146,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses.

Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:

-Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)

-Lyra for Lyrians; coaching and therapy services

-Equity in the company through discretionary restricted stock units

-Competitive time off with pay policies including vacation, sick days, and company holidays

-Paid parental leave

-401K retirement benefits

-Monthly tech allowance

-We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!

We can’t wait to meet you.

“We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice.”