Summary
The job is for a data-driven marketing leader responsible for defining and executing the company's marketing strategy to drive awareness and high-quality leads. The role involves handling Crossing Minds' marketing vision, building content calendars, managing events, launching an analyst program, supporting the sales team, optimizing marketing automation, and more.
Requirements
- 5+ years of hands-on marketing experience in a B2B role
- Scrappy can-do attitude to change online e-commerce experiences across the planet
- Understanding of how to build and scale a B2B sales funnel
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting our brand values and mission
- Understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time
- Great analytic skills and thinking to maximize all outbound campaigns and budgets
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
Responsibilities
- Handle Crossing Minds’ marketing vision and roadmap
- Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team
- Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field
- Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively
- Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds
- Create a repeatable and scalable process to feed the sales funnel, including measuring and tracking quality leads through relevant CTAs, web and social content, and sales promotions
- Together with the product team, amplify awareness and education campaigns to turn them into impactful sales and lead-gen programs
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels
- Create shareable content appropriate for specific networks to spread both our brand and our content
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand-new audiences
Preferred Qualifications
- Webflow
- Figma
Benefits
- 75% coverage on Medical, Dental, and Vision insurance
- 100% coverage on Basic Life
- Employer-matched 401(k)
- Flexible Paid Time Off
- Professional education opportunities
