Job description
SmartLogic is an established custom software consultancy that has been building reliable, scalable web and mobile applications for clients since 2005. We’ve worked with world-class organizations like World Central Kitchen, eMed, Simplebet, Leafly, and GroupOn, and we’re widely respected in the developer community as the creators of the long-running and widely downloaded Elixir Wizards podcast.
We’re at an exciting inflection point: our brand is respected, our work speaks for itself, and our business is poised for growth—what we need now is a thoughtful, experienced marketing leader to help us tell our story to the right audiences. We have a messaging playbook—ICPs, personas, proof points, etc—now we need to turn it into action.
This is a compelling opportunity for a senior marketer who thrives on elevating brand awareness and driving strategic lead generation campaigns. You’ll work closely with the CEO, have significant influence over marketing direction, and have the support and autonomy to bring in contractors and collaborators as needed.
Reports to: CEO
Time Commitment: Flexible (hourly or 1-2 days/week)
Location: Remote, but you must be available to come to DC for bimonthly / quarterly in-person meetings
Compensation: Hourly or retainer-based; commensurate with experience
We are seeking a part-time Head of Marketing to lead and execute our marketing strategy with a focus on generating qualified leads within our two ICPs:
- Mid-sized nonprofits ($20–100M annual budgets)
- Series A/B venture-backed startups
You will report directly to the CEO and be accountable for the success metrics as described below. You will not be expected to participate in sales calls but will be responsible for ensuring that our marketing efforts effectively support our business development pipeline.
We seek someone available for in-person meetings with the CEO once or twice per month at a WeWork in DC and/or Baltimore. No travel reimbursement will be provided aside from parking.
Key Responsibilities
- Own and lead SmartLogic’s marketing strategy and execution
- Plan and run lead generation campaigns aimed at our core ICPs
- Maintain and evolve our digital presence (website, social, email, content)
- Oversee the development of marketing and sales enablement collateral (e.g., decks, one-pagers, case studies)
- Hire and manage external collaborators and contractors as needed
- Track, analyze, and report on campaign performance
- Ensure consistency in messaging, voice, and positioning across all channels
Success Metrics
You will be accountable to clear and trackable KPIs, such as:
- Qualified leads generated per month
- Website traffic and contact conversion rates
- Marketing-sourced pipeline and opportunities created
- Performance of campaigns across key digital channels
- Brand visibility and engagement within our target markets
Qualifications
- 10+ years of experience in B2B marketing, specifically within professional services or technology consulting
- Demonstrated success in positioning, messaging, and campaign execution for custom software development firms or similar businesses
- Deep familiarity with audiences in the nonprofit and startup sectors
- Strong analytical and strategic skills, with an eye for storytelling and brand development
- Proficiency with relevant platforms and tools (e.g., HubSpot, GA4, Webflow, Ghost, LinkedIn)
- Excellent writing and communication skills
- Highly self-directed, results-oriented, and comfortable working independently
This is a compelling opportunity for a senior marketer who thrives on elevating brand awareness and driving strategic lead generation campaigns. You’ll work closely with the CEO, have significant influence over marketing direction, and have the support and autonomy to bring in contractors and collaborators as needed.
Reports to: CEO
Time Commitment: Flexible (hourly or 1-2 days/week)
Location: Remote, but you must be available to come to DC for bimonthly / quarterly in-person meetings
Compensation: Hourly or retainer-based; commensurate with experience
