Job Description

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Title: SBE-CPT-10478 Email Marketing Specialist

Independent Contractor – Marketing/Junior to Advanced Level (Remote).

Overview

20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia.

We are seeking a detail-oriented and creative Email Marketing Specialist to support our marketing efforts through engaging, well-structured email campaigns. This role is ideal for a Marketing Virtual Assistant with strong copywriting skills, hands-on experience with email marketing platforms, and the ability to manage campaigns from concept to reporting.

The VA will be responsible for creating monthly email campaigns that promote events, retreats, workshops, and special offerings while ensuring consistent branding, messaging, and performance optimization.

The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor.

Scope of Services

Contractors will be required to provide services that align with the following client tasks:

Email Campaign Management

Develop, write, design, and schedule a minimum of two email campaigns per month highlighting recent or upcoming events
Create targeted campaigns to promote retreats, workshops, and special offerings
Maintain an organized and consistent email marketing calendar aligned with business goals
Ensure all email content is accurate, on-brand, and aligned with messaging guidelines

Content & Copywriting

Write compelling email copy for newsletters, event recaps, retreat invitations, promotions, and announcements
Repurpose content from events, workshops, and internal updates into engaging email formats
Collaborate with leadership or project owners to gather highlights and key messaging

Technical Email Marketing Execution

Manage email lists, segments, and subscriber groups for targeted outreach
Build responsive email designs using templates within the chosen email marketing platform
Conduct A/B testing on subject lines, copy, and layouts to improve engagement
Ensure best practices for deliverability, formatting, and compliance

Lead Nurturing & Automation

Set up and manage basic automation workflows such as welcome sequences, follow-ups, and event reminders
Monitor list health and recommend strategies for engagement, retention, and growth

Analytics & Reporting

Track key performance metrics including open rates, click-through rates, conversions, and engagement
Prepare monthly performance summaries with insights and optimization recommendations
Use campaign data to refine content, segmentation, and timing strategies

Collaboration & Coordination

Coordinate with events, operations, and retreat teams to collect content and promotion details
Ensure promotional schedules are accurate and up to date
Maintain organized documentation of campaigns, assets, and reports

General Marketing Support

Support additional email initiatives such as:
- New program or offer promotions
- Holiday or seasonal campaigns
- Scheduling updates and important announcements

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

Skills

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

Proven experience in email marketing, digital marketing, or content creation
Strong copywriting, editing, and proofreading skills
Experience with email marketing platforms such as Mailchimp, ConvertKit, ActiveCampaign, Klaviyo, or similar
Ability to create visually clean, engaging emails using templates
Solid understanding of list management, segmentation, and basic automation
Analytical mindset with the ability to interpret performance data and apply insights
Excellent organizational and time-management skills
Proactive, detail-oriented, and able to work independently

Work Schedule

Contracted Hours per Week: 10 Hours
Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
Daily Working Time: Between 10:00 AM to 4:00 PM EST.

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

Terms of Engagement

Contractors will operate under a Master Services Agreement and a Statement of Work
This is not an offer of employment; contractors are not employees of 20four7VA or any client
All compensation is processed through 20four7VA according to the terms of the engagement

Role Summary & Requirements

REQUIRED SERVICE: Marketing
REQUESTED EXPERIENCE TIER LEVEL: Junior to Advanced Level
Contracted Hours per Week: 10 hours/week
Daily Working Time: Between 10:00 AM to 4:00 PM EST
Scheduled Working Days: Monday-Friday
Number of VAs: 1
GENDER PREFERENCE: None
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: Any

What we offer

Competitive rates
Weekly payments
Various open roles are available
Free training and upskilling
Constant support and guidance
A vibrant community always ready to support you
And more!

Email Marketing Specialist