Job description
The Client and Events Marketing Manager will report to the Director of Marketing and work alongside marketing and sales associates at LEAP and DivorceMate, as well as the Client Success team. The immediate responsibilities will include creating awareness, activating events and generating leads that support brand recognition, customer retention, and new business initiatives for our software products. This role will also take the lead on planning and executing internal LEAP cultural and corporate sustainability events.
This role would suit an individual who is a highly motivated content marketer and events planner; a strategic thinker and problem-solver, creative, efficient, and detail-oriented. The individual must be able to accommodate a flexible work and travel schedule by activating events across Canada. The candidate should have a solid understanding of marketing principles and relationship building, strong writing skills, exceptional time management, and the ability to work under pressure.
About LEAP
LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement have kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, which is to ‘Help lawyers who help people.’ The market-leading software we develop, and support is used by more than 100,000 lawyers and their staff in small and medium-sized law firms.
Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll be in good company here.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES
The responsibilities include, but are not limited to:
Planning and execution of end-to-end in-person and virtual events for LEAP
Conduct analysis and report on brand activation, spend, lead generation, retention and future opportunities
Create relationships with vendors and stakeholders in the promotional marketing and legal tech industries
Collaborate with the Client Success department to create product communications, testimonial videos and brand assets for website and social media, retention campaigns, seminars and events
Take the lead on planning and executing seasonal gifting and retention activities with the Client Success team
Set the bar withing the marketing team to ensure a high standard of quality communications are implemented across omnichannel assets including copywriting, proofreading and style guide
Collaborate with the Sales department on activating events, event lead volume and datasets, event pre- and post-event promotion activities, post-campaign follow-up and lead assignment as needed
Coordinate the creation of event and client materials alongside the marketing team
Remain current and knowledgeable of LEAP products and services in order to create effective marketing narratives and materials
As the Events Manager for LEAP, you will coordinate all events including tradeshows, webinars and sales seminars with pre-launch and post-marketing logistics, staffing, and marketing materials
Partner with the People Operations (HR) team for internal LEAP/DivorceMate events and community initiatives including summer and holiday events and community/charity activities
Administrative duties as needed, including the maintenance of system and project management documents including Trello and SharePoint
Collaborate with team spirit and assist with general marketing activities as required
These responsibilities may be added to or adjusted at any time in accordance with operational requirements
REQUIRED QUALIFICATIONS
Selection Criteria – Essential
- Minimum of 10 years in a similar position
- High propensity to take action on conversations and tasks assigned
- Ability to plan and implement simultaneous events with exceptional logistics planning skills
- Confidence to take on projects and execute successful on-brand events without being micromanaged
- Comfortable working with cross-functional teams in a hands-on role
- Build and maintain effective relationships with advertising channels and vendors
- Ability and willingness to lift 60lbs; set-up and tear down booth materials with associates; pack and ship materials independently; flexible work and travel schedule
- Willingness to pick up and return rental vehicles
- Ability to take initiative, solve problems and meet deadlines with little supervision
- Clear and precise verbal and written communication skills
- Excellent organizational and project management skills
- A creative eye for merchandising an attractive and functional booth presence
- Ability to manage a budget and produce quality materials with multiple vendors
- Event planning and branded merchandise ordering
- Copywriting skills and a creative eye for planning marketing materials
- Intermediate proficiency with Microsoft products
- Strong aptitude for utilizing emerging technologies including Salesforce and Marketing Cloud
Selection Criteria – Desired
- Willingness to learn emerging technologies including but not limited to Salesforce, Pardot and Marketing Cloud products
- An interest in marketing attribution techniques in order to generate leads and evaluate ROI
- An interest in SaaS and digital marketing
- A desire to positively impact LEAP’s presence in the legal tech industry
- Physical competence to handle random lifting, pushing and arranging booth materials
BENEFITS
What you’ll get
Why work at LEAP?
There are endless opportunities within our business to progress and grow your career and full training is provided so an aptitude and hunger to learn is essential. We offer:
- Competitive compensation with a base salary and a bonus structure. The base salary band for this role ranges from: $85,000CAD - $100,000 CAD annually. Salary will be based on level of experience.
- Excellent group insurance benefits
- RRSP with employer matching
- Generous Paid Time Off (PTO), including starting at 4 weeks’ vacation, sick days, floater/personal days and volunteer days
- Hybrid working model at our beautiful and modern downtown Toronto office as well as work from home days
- Collaborative and inclusive work environment filled with learning and support
At LEAP,
We care about what we do and the people we work with
We continually improve to be the best
We NEVER EVER GIVE UP!
At LEAP we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. LEAP is committed to providing accommodations in all parts of the hiring process. If you require accommodation, we will work with you to meet your needs
