Job Description
Our client is one of Australia’s largest gifting, homewares, and kitchenware distributors, dedicated to bringing joy and meaning to people’s lives through their products.
They are now seeking to hire an Email Marketing & CRM Coordinator to drive customer retention and lifetime value through targeted digital communication. This role exists to manage and optimise customer lifecycle journeys while delivering high-performing, data-driven email and SMS campaigns.
Job Responsibilities
Campaign Execution & Management
- Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo
- Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns
- Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately
- Support SMS and retention marketing initiatives where required
Strategy & Optimization
- Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history
- Conduct A/B testing across subject lines, creative, content, timing, and segmentation
- Monitor deliverability, list hygiene, suppression logic, and email marketing best practices
- Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives
Content & Collaboration
- Write compelling email copy aligned with the brand tone of voice and campaign objectives
- Design and build visually engaging emails using Klaviyo templates and UX best practices
- Brief internal or external creative teams regarding campaign assets and promotional requirements
- Collaborate with Marketing, Creative, eCommerce, and Data teams
- Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity
Analytics & Reporting
Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics
Prepare regular CRM reporting with actionable insights and recommendations
Minimum of 2 years of experience in Email Marketing, CRM, Lifecycle Marketing, or Digital Marketing roles
Hands-on, intermediate to advanced proficiency using Klaviyo or a highly similar email platform
Strong understanding of customer segmentation, audience targeting, and lifecycle marketing principles
Exceptional English copywriting and verbal communication skills for customer-facing marketing communications
Basic email design capability and a strong understanding of responsive email UX best practices
Strong analytical skills with the ability to interpret campaign performance data and build reports
Excellent organisational skills, high attention to detail, and the ability to meet deadlines in a fast-paced environment
Reliable home internet connection with a minimum of 50 Mbps download and 20 Mbps upload speed, alongside a stable backup connection
Nice-to-Have Skills
Experience within eCommerce, retail, or consumer B2C or B2B brands
Experience managing digital marketing campaigns end-to-end
Proficiency using Shopify or alternative eCommerce platforms
Familiarity with Google Analytics and broader CRM reporting tools
Experience or knowledge in paid media marketing, trade marketing, or content marketing
Permanent work-from-home set-up
Dayshift (Australian business hours)
Full-time job
HMO
Annual leave
Christmas Bonus equivalent to 1 month’s wage (pro-rata)
