Job Description
Not all heroes wear capes — but plenty of them use toilet paper
Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!
Funny name, serious business
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US, and Australia (Canada, soon). Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
A bit about the role
This is a permanent role focused on building and scaling our UK influencer and partnerships programme. You will be instrumental in bringing our brand to a wider audience. This role works across the full marketing funnel—from top-of-funnel brand building with celebrities and macro creators, all the way through to driving efficient conversions with print and affiliate partnerships.
If you worked here this past month here are some things you might have been involved in
- Strategically identifying and successfully securing new, high-impact UK influencer and brand partnerships that align with our mission.
- Kicking off a campaign for our new summer Limited Edition launch, which will be amplified through paid media like Meta & YouTube.
- Balancing top-of-funnel brand collaborations that drive our brand metrics like trust and familiarity, with bottom-of-funnel performance partnerships.
- Tracking, analyzing, and reporting on the performance of all UK partnerships, providing clear recommendations for scaling the most effective channels.
Let’s talk about you
You excel at building and nurturing relationships
You have a proven track record in the UK market for identifying, engaging, and managing a diverse portfolio of influencers and partners, turning professional relationships into powerful, results-driven campaigns.
You’re a strategic, commercially-minded marketer
You understand how to drive both broad brand awareness and efficient conversions, utilizing data and a full-funnel approach to scale a high-impact UK programme.
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
Why should you work with us?
First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in very good company with other exceptional B Corps around the world.
We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market-informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys tell us that our team is really proud (95%) to work for Who Gives A Crap.
