Employer Branding & Candidate Marketing Specialist

Job Description

About the Role

We’re looking for a creative and data-driven Employer Branding & Candidate Marketing Specialist to grow Wing’s top-of-funnel talent pipeline by elevating our employer brand and driving consistent candidate engagement. This role focuses on brand storytelling, recruitment content, and partnerships with schools, job boards, and referral networks — ensuring that Wing remains visible and attractive to high-quality talent across markets.

₱30,000 - ₱45,000 a month

Key Responsibilities

- Execute employer branding initiatives that position Wing as an employer of choice for remote professionals.

- Develop and distribute content campaigns (videos, graphics, posts, success stories) highlighting company culture, employee growth, and client impact.

- Build and manage partnerships with universities, training programs, job boards, and talent networks to expand candidate reach.

- Collaborate with Talent Acquisition and HR to ensure all candidate-facing touchpoints reflect brand consistency and professionalism.

- Manage and optimize referral campaigns and ambassador initiatives to drive organic lead generation.

- Track key recruitment marketing metrics (CTR, application conversion, referral participation, partner yield).

- Support the creation of career page content, testimonials, and brand materials for digital and physical use.

- Coordinate with design and video teams to produce branded recruitment visuals, reels, and highlight campaigns.

Qualifications

- Minimum 2–3 years of experience in employer branding, marketing, or recruitment communications.

- Strong understanding of social media marketing, campaign management, and brand positioning.

- Excellent written and visual storytelling skills; ability to craft compelling narratives for candidate audiences.

- Experience working with creative tools and analytics platforms (Canva, Meta Ads, Google Analytics, or equivalent).

- Collaborative mindset with the ability to work across departments (TA, HR, Ops).

- Strong organizational and project management skills.

Preferred Skills

- Experience in BPO, startup, or fast-scaling recruitment environments.

- Background in content creation, digital marketing, or community partnerships.

- Familiarity with recruitment platforms and CRM tools (e.g., HubSpot, Workable, LinkedIn Recruiter).

Department: Talent Marketing

Work Setup: Remote / Hybrid

Compensation: PHP 30,000–45,000/month (based on experience and performance)