Job description
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CPT-9340 Influencer Campaign & Paid Media Coordinator
REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Levels
MIN. HOURS/WEEK: 15-20 hours
SHIFT TIME ZONE: TBD
SHIFT HOURS: TBD
SHIFT DAYS: Monday to Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1
GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: Philippines
Key Responsibilities
Influencer Marketing & UGC Strategy
- Source, vet, and coordinate with micro-influencers (2k–20k) on IG, Pinterest, and TikTok
- Manage gifting of 25–40 units over 90 days, including tracking, follow-up, and reposts
- Launch 1 campaign during the 90-day period featuring the Ultimo Candle
- Track influencer stories/posts and organize UGC for reuse
- Secure repost/usage rights and maintain visual asset organization
- Draft influencer campaign briefs aligned with brand tone and visual standards
Paid Media – Boosted Posts
- Set up and manage boosted posts via Meta Ads Manager (IG/FB)
- Execute light campaigns for product launches, influencer UGC, and giveaways
- Monitor CPC, CTR, engagement, and cost-per-result
- Recommend spend adjustments and creative optimizations
Requirements
- Experience managing influencer gifting or UGC campaigns
- Familiarity with influencer platforms (Saral, Collabstr preferred)
- Working knowledge of Meta Ads Manager (light campaign execution)
- Strong tracking and organization skills
- UGC asset management and reuse strategy experience
- Strategic understanding of influencer campaign ROI and phased gifting approach
- Tools: Shopify, Meta Ads, Google Sheets, Saral, Later.com
Want to work with this amazing client? Apply now and join 20four7VA! Join the remote world, today.
What we offer:
- Competitive rates
- Weekly payments
- Annual rate increase (based on performance)
- Paid time off
- Paid holidays
- Various open roles are available
- Free training and upskilling
- Constant support and guidance from managers and mentors
- Clear schedules and guidelines
- A vibrant community always ready to support you
- And more!
