Job description
Launched in 2018, Forethought is the first AI-native platform for enterprise customer support, built on a multi-agent architecture for omnichannel resolution. Trusted by leading companies like Upwork, Grammarly, Airtable, and Datadog, Forethought’s AI agents resolve billions of monthly support issues. The company has raised $115M+ in venture funding from top investors, including Blue Cloud Ventures, NEA, Village Global, and Sound Ventures, G2 has recognized Forethought as a High Performer in 2024 and Mid-Market Leader, Best Est. ROI, and Easiest to Do Business With in Customer Support for 2025.
What you’ll be doing:
- Spearhead continuous improvement initiatives by designing workflows, establishing measurement and attribution models, and developing comprehensive reporting and analytics around campaign performance, pipeline impact by channel, offer, and segment.
- Maximize use of our revenue technology stack. Most notably Hubspot, Salesforce, and 6sense. But also Clari, Outreach, multiple data sources, Asana, Goldcast, Webflow and more.
- Be comfortable crossing over into sales operations when needed to enhance processes for inbound lead flow, lead qualification, account-level insights, and revenue team SLAs.
- Advance our segmentation strategy through data acquisition and hygiene to unlock greater precision targeting capabilities.
- Work in alignment with Product Marketing, Customer Marketing, Events, Content, and Demand Generation teams and contract resources on campaign build and execution.
- Manage the daily administration of email campaigns, revenue funnel development, and optimization.
- Understand our customer and prospect database, how to expand reach across the TAM, and how to improve data on the account and contact levels.
- Design conversion rate optimization experiments. Support demand generation on SEO and digital marketing strategies across an omnichannel portfolio of programs.
- Support the marketing budget and demand planning process.
Who you are:
- 3-5 years of hands-on experience in Marketing Operations, Marketing Analytics, Marketing Programs, or a related role within a B2B SaaS environment.
- Proficient in HubSpot, Salesforce, Google Analytics, Webflow, and other B2B marketing technologies.
- Proven ability to build and optimize marketing processes, such as lead scoring, enrichment, and routing. Comfortable driving outcomes through cross-functional project management.
- Solid understanding of automation workflows, performance reporting, and lead lifecycle management.
- Demonstrated expertise with Excel/Sheets (Vlookup, Pivot Tables, etc.) and the typical Google/MS suite.
At Forethought, you’ll have the chance to make a significant impact in a fast-paced marketing team. If you’re enthusiastic about joining a dynamic, growth-oriented company with state-of-the-art technology, talented colleagues, and plentiful opportunities for professional development, we’d love to hear from you!
