Marketing Specialist

Job Description

MARKETING SPECIALIST

Contract-to-Hire

A Marketing Specialist at CTC is a versatile, hands-on marketer who brings design and copy craft to life across our brand’s channels. You will design graphics across our marketing channels — from YouTube thumbnails and social posts to slide decks and beyond; write B2B copy that speaks to DTC ecommerce brands; execute the social content calendar across LinkedIn, YouTube, and X, adapting each piece to fit the platform; and stay ahead of market and design trends. You use AI tools to work efficiently across all of it. Your job is to take a brief and turn it into on-brand, finished work, quickly.

This role begins as a 3–6 month contract engagement, with the intention of converting to a full-time position based on performance and fit.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD

• You are committed to making decisions informed by research
• Your customer service is referenced as the bar that others strive to emulate
• You take pride in arriving to meetings prepared with insight to contribute
• You organize your time and say “no” appropriately so that you can attend to what is most critical
• You are committed to approaching challenge & failure with curiosity about how to improve
• Your word is trustworthy; you do what you say you will

YOU ARE DRIVEN TO INCREASE VALUE

• You are passionate about building brands for the next generation
• You gather context ahead of meetings so that you arrive prepared with insight and input
• You clearly articulate your expertise so that even a beginner can understand the concept
• You are in the habit of documenting and reporting your work

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You seek opportunities to refine your skills without being prompted
• You desire to inspire others with your excellence and expertise
• You are willing to put in the reps to be an expert in your domain
• You resist the temptation to play victim; instead, you take 100% ownership over outcomes

What Success Looks Like

NECESSARY SKILLS

AI-ASSISTED MARKETING WORKFLOWS

• Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production
• Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out

GRAPHIC DESIGN

• Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks
• Comfortable in at least one design tool (Canva, Figma, or Adobe Suite) and can adapt one asset across formats
• Maintains visual consistency with brand guidelines across every format

B2B COPYWRITING FOR DTC ECOMMERCE

• Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers
• Adjusts tone and message for decision-makers versus end users within the same account
• Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion

SOCIAL MEDIA EXECUTION

• Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform

TREND FLUENCY

• Follows marketing, design, and social trends and can separate real signal from noise
• Flags relevant trends to the team and can move quickly to execute once given direction to test one

NEXT-LEVEL SKILLS

EMAIL MARKETING

• Understands when to send an email and why, mapping sends to funnel stage and calendar moments
• Writes and structures email content that fits the goal of each send

VIDEO EDITING (LONG-FORM TO SHORT-FORM)

• Identifies clippable, high-retention moments in long-form video and cuts them into short-form content
• Comfortable in tools like CapCut, Premiere, or Descript for cutting, captioning, and formatting
• Bonus: Adds simple motion or animation to social and video content to stand out in-feed

DOMAIN

MANAGEMENT

• No direct reports — this is an individual contributor role

ORIENTATION

• Internal — focused on elevating CTC’s own marketing and brand strategy rather than managing client accounts

FOCUS

• IC | Days & Weeks

WHAT’S IN IT FOR ME?

DURING THE CONTRACT PERIOD (Months 1–6)

• $28-35 per hour
• Engaged as a 1099 contractor; benefits below begin upon conversion to full-time

UPON FULL-TIME CONVERSION

• $62,000 – $82,000 base salary, annually

  • This is prior to any benefits (see the “ABOUT US” section for additional details)

• Bonus Structure | 10% of base salary

ABOUT US

At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren’t for everyone. They’re challenging.

In fact, they’re so challenging, that’s why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We’re looking for those who are interested in making their work significant.

For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.

1. We Set the Standard
2. We Are Driven To Increase Value
3. We Create an Environment of Excellence

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually

CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.

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